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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Abdimas Bina Bangsa Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Jurnal Penelitian dan Pengabdian Masyarakat
Vely Randyantini
Universitas Dian Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM), PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS Didin Hikmah Perkasa; Indri Astiana Suhendar; Vely Randyantini; Evelina Andrini M
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June -
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.339

Abstract

This study aims to determine the effect of E-Wom (Electronical World of Mouth), Product Quality and Price on Purchasing Decisions The type of research used in this study is descriptive associative using a causal approach. The population in this study are Xiaomi consumers who have purchased Xiaomi mobile phones. The sampling technique used is non-probability sampling and the type of sampling used is purposive sampling. The method of data collection using questionnaire and analysis technique using SEM (Structural Equational Modeling) wherein there is an inner model and outer model test and the tools used are SmartPLS 3.0. Data collection techniques using questionnaires that have been tested for validity and reliability. The results showed that partially electronic variable word of mouth, product quality and price had a positive and significant effect on purchasing decisions.
Peran citra merek pada pengalaman menggunakan uang elektronik Ika Puji Saputri; Vely Randyantini; Bagus Nurcahyo
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.192 KB) | DOI: 10.32670/fairvalue.v4i11.1787

Abstract

The purpose of this study was to examine the effect of brand image on customer experience in the use of electronic money. Where for the purposes of testing the hypothesis using the dimensions of customer experience sense, feel, think, act and relate. Respondents in this study were users of electronic money issued by Bank Mandiri and BCA as many as 110 respondents with a minimum use of 3 months. Collecting data using a questionnaire and this study in assessing the hypothesis using path analysis. Based on the empirical evidence obtained, the results of this study are known that the brand image variable has a positive effect on customer experience in using electronic money, especially the experience of feeling the ease of refilling, use for payment transactions and the breadth of the reach of electronic money. 
Pengaruh Pengungkapan Corporate Social Responsibility, Struktur Modal, dan Financial Distress terhadap Return Saham Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2017-2021 Fathihani; Vely Randyantini; Ika Puji Saputri; Fitri Ayu Kusuma Wijayanti
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.6046

Abstract

The purpose of this study was to analyze the effect of corporate social responsibility disclosure, capital structure and financial distress on stock returns. The sample is a manufacturing company listed on the IDX between 2017 and 2021. The sampling method was carried out using the convenience sampling method, namely the sample was determined with certain considerations so that 38 companies were selected. Data analysis procedure with multiple linear regression analysis. The test results show that partially, capital structure and financial distress have a positive and significant effect on stock returns; while CSR disclosure proved to have no significant effect on stock returns. Simultaneously, the three independent variables analyzed proved to have a significant effect on stock returns.
PENERAPAN STRATEGI DIGITAL MARKETING CREATIVE AGENCY BUSINESS TO BUSINESS MELALUI MEDIA INSTAGRAM KINAJA INDONESIA Sri Kurniasih Agustin; Nenik Diah Hartanti; Vely Randyantini; Helen Fitriana
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.450

Abstract

B2B Creative Agency Digital Marketing strategy,  especially through Instagram media  , is one step to introduce products or services sold to the general public. The application of digital marketing  can help the company's marketing performance more efficiently and effectively. The purpose of writing this practical work is to find out the digital marketing strategy planning  of  one of  Kinaja Indonesia's creative agencies. The data collection method used in practical work activities is to conduct interviews and observations to find out information about activities that take place at Kinaja Indonesia. Kinaja Indonesia is a company engaged in creative industries such as videographics, web design, banner design, targeting large companies and even other government agencies. The digital marketing strategy carried out by Kinaja Indonesia is to implement the creation of social media platforms as a place to market the products / services offered, upload interactive content related to the services provided  by Kinaja Indonesia  , upload the results of products / services that have been created and display customer testimonials on a scheduled basis every week. This is used to increase sales and meet the needs and desires of consumers
ANALISA RETURN ON ASSETS, KOMPENSASI RUGI FISKAL DAN KUALITAS AUDIT TERHADAP PENGHINDARAN PAJAK (STUDI EMPIRIS PADA PERUSAHAAN JASA KEUANGAN YANG TERDAPAT DI BURSA EFEK INDONESIA PERIODE 2016 – 2018) Vely Randyantini; Shieto
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 2 (2021): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.256 KB) | DOI: 10.59832/jpmk.v1i2.51

Abstract

Tujuan utama dari penelitian ini adalah untuk menganalisis apakah return on assets, kompensasi rugi fiskal dan kualitas audit terhadap penghindaran pajak. Model regresi berganda digunakan untuk penelitian ini. Perusahaan yang terlibat dalam penelitian ini didapatkan dari survei perusahaan jasa keuangan yang terdaftar di bursa efek Indonesia. Data tersebut mencakup periode tiga tahun dari tahun 2016 sampai 2018. Hasilnya penelitian menunjukan bahwa hanya kualitas audit yang memiliki pengaruh positif signifikan terhadap penghindaran pajak, sedangkan return on assets dan kompensasi kerugian fiskal memiliki pengaruh negatif signifikan terhadap penghindaran pajak.
PERAN CITRA MEREK PADA PENGALAMAN MENGGUNAKAN UANG ELEKTRONIK Ika Puji Saputri; Vely Randyantini; Bagus Nurcahyo
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 2 No 2 (2022): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.686 KB) | DOI: 10.59832/jpmk.v2i2.167

Abstract

Kondisi perbankan yang sangat dinamis saat ini mengalami perkembangan yang cukup pesat terhadap kualitas pelayanannya. Citra merek memegang peranan penting dalam pengembangan sebuah merek atau produk. Karena citra merek menyangkut reputasi dan kredibilitas merek dari suatu produk suatu perusahaan. Citra merek yang baik akan berdampak positif bagi perusahaan karena mampu memberikan kepuasan kepada konsumennya, sehingga dapat meningkatkan daya tarik konsumen untuk menggunakan suatu produk atau jasa. Dengan adanya perbaikan fasilitas dan pelayanan pada produk perbankan yang sedang digalakkan saat ini, maka akan membuat pengalaman pengguna menjadi baik dan semakin loyal untuk menggunakan produk uang elektronik. Tujuan penelitian ini adalah untuk menguji pengaruh citra merek terhadap pengalaman pelanggan dalam penggunaan uang elektronik. Dimana untuk keperluan pengujian hipotesis menggunakan dimensi pengalaman pelanggan sense, feel, think, act dan relate. Responden penelitian ini adalah pengguna uang elektronik yang dikeluarkan oleh bank Mandiri dan BCA sejumlah 110 responden dengan minimal penggunaan 3 bulan. Pengumpulan data menggunakan kuesioner dan penelitian ini dalam menilai hipotesis menggunakan analisis jalur. Berdasarkan bukti empiris yang didapat maka hasil dari penelitian ini diketahui bahwa variabel citra merek berpengaruh positif terhadap pengalaman pelanggan dalam menggunakan uang elektronik, khususnya pengalaman merasakan kemudahan pengisian ulang, penggunaan untuk transaksi pembayaran serta luasnya jangkauan uang elektronik tersebut.
Penyuluhan Literasi Keuangan Digital Ekonomi Hijau Terhadap Pemberdayaan UMKM Vely Randyantini; Fathihani Fathihani; Ika Puji Saputri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i2.236

Abstract

The development and progress of digital technology in the financial services sector can be utilized for business development, especially for MSMEs. However, the lack of digital financial literacy means that MSME players, especially digital-based ones, cannot use digital financial services properly, so many are exposed to illegal online loans. This Community Service activity aims to increase understanding of digital financial literacy as a form of green economic support for MSMEs. Through this activity, it is hoped that it can improve the knowledge of MSME players. Collaboration partners for this activity are 20-30 MSME Business Actors (Aged 20-30 Years), especially those who are already working and have an income who live in the Tanjung Duren area, West Jakarta. The method of implementing community service is carried out by conducting outreach which consists of three stages, namely preparation, implementation and evaluation. The results of the PkM activities show that participants can understand digital financial literacy well, that is, they are able to manage and utilize finances optimally and can use digital financial services according to their business needs
Co-Authors Bagus Nurcahyo Didin Hikmah Perkasa Evelina Andrini M Fathihani Fathihani, Fathihani Fitri Ayu Kusuma Wijayanti Helen Fitriana Ika Puji Saputri Indri Astiana Suhendar Shieto Sri Kurniasih Agustin