Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023

PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN PENJUALAN BUDI DAYA IKAN DI KELURAHAN PURUK CAHU KABUPATEN MURUNG RAYA PROVINSI KALIMANTAN TENGAH

periyadi Periyadi (UNISKA BANJARMASIN)
Muhammad Haris Syafitri (Unknown)
Junaidi Junaidi (Unknown)

Article Info

Publish Date
27 Apr 2023

Abstract

The main objective of this research is to study and analyze (1) The influence of promotion cost which consist of advertising cost, promotion cost of sale and cost of public relation and reporting, have significant influence either partially or simultaneously. (2) The dimension of promotional cost which is greater the effect on the increase of the sale of fish cultivation by farmer group of cooperation. This research is done by quantitative method and also use analysis method with SPSS Windows For Data as a data analysis tool. Based on the result of the research, it is found that in the multiple linear regression analysis it is found that promotion cost consisting of advertising cost, sales promotion cost and public relation cost and reporting, have significant influence either partially or simultaneously to the increase of fish farming sale by farmer group of pakat sasama.

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...