SOCIETIES: Journal of Social Sciences and Humanities
Vol 3, No 1 (2023): SOCIETIES: Journal of Social Sciences and Humanities

Pengaruh Penggunaan Media Iklan pada Instagram Terhadap Keterampilan Menulis Teks Persuasif Siswa Sekolah Menengah Pertama

A. Nurwahida Asmi Safitri (Universitas Negeri Makassar)
Hajrah Hajrah (Universitas Negeri Makassar)
Usman Usman (Universitas Negeri Makassar)

Article Info

Publish Date
01 Mar 2023

Abstract

Abstract. This study aims to prove the effect of using advertising media on Instagram on the skills of writing persuasive texts for Class VIII students of SMP Negeri 4 Mare, Bone Regency. This research is a quantitative type with a pre-experimental design. The population of this study were students of class VIII SMP Negeri 4 Mare, Bone Regency. The data in this study are the pretest and posttest values. The data analysis technique used is descriptive statistical analysis and non-parametric analysis. The results of the study through the Wilcoxon Test using SPSS version 21 revealed that there was a significant positive effect on the use of advertising media on Instagram on the persuasive text writing skills of Class VIII students of SMP Negeri 4 Mare Bone Regency as evidenced by the results of the Wilcoxon Test Output showing the Asymp value. Sig. (2-tailed) of 0.000 <probability value (α) 0.05.Keywords: Persuasive Text Writing Skills, Advertising Media on Instagram

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Journal Info
SOCIETIES: Journal of Social Sciences and Humanities
Website

Abbrev

societies

Publisher

Universitas Negeri Makassar

Subject

Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The principal purpose of this journal is to publish scholarly work in the Social Sciences in Education and Humanities (miscellaneous). The research that is published may take a theoretical or speculative model as well as statistical and mathematical. Contributions are welcome from all fields which ...