INSIGHT: Indonesian Journal of Social Studies and Humanities
Vol 2, No 1 (2022): INSIGHT: Indonesian Journal of Social Studies and Humanities

Pengaruh Bauran Pemasaran terhadap Volume Penjualan (Studi Kasus Yotta Milk di Kota Makassar)

Andi Hikmah Dewi Sriyanti (Universitas Negeri Makassar)
Mustari Mustari (Universitas Negeri Makassar)
Syamsu Rijal (Universitas Negeri Makassar)
Muh. Ihsan Said (Universitas Negeri Makassar)
Tuti Supatminingsih (Universitas Negeri Makassar)

Article Info

Publish Date
01 Jan 2022

Abstract

Abstract. The purpose of this study was to find out the impact of the marketing mix on the sales volume of Yotta Milk in Makassar. The study used quantitative methods, with data collected through questionnaires distributed to 100 Yotta Milk customers as a representative sample of the population. Multiple linear regression is used as an analysis strategy. Based on the findings of the study, products, prices, and physical evidence all had a beneficial and significant effect on the sales volume of Yotta Milk in Makassar City, both simultaneously and partially. Price variables have greater regression coefficient values than other factors, and are the most influential variables in the study. Keywords: Product, Price, Physical Evidence and Sales Volume

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Journal Info
INSIGHT: Indonesian Journal of Social Studies and Humanities
Website

Abbrev

insight

Publisher

Universitas Negeri Makassar

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

This Journal publishes research studies employing a variety of qualitative and/or quantitative methods and approaches in the field of Humanities and Social Studies. The journal covered by all topics in: Humanities Social studies Management Education, Teaching Learning And others (within the scope of ...