Jurnal Sistim Informasi dan Teknologi
2023, Vol. 5, No. 1

The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater

Asri Ady Bakri (Universitas Muslim Indonesia)
Darwis (Politeknik Maritim AMI Makassar)
Anita Bawaiqki Wandanaya (Universitas Raharja)
Vivid Violin (Politeknik Maritim AMI Makassar)
Tribowo Rachmat Fauzan (Universitas Padjadjaran)



Article Info

Publish Date
02 May 2023

Abstract

Paylater is one of the newest payment methods in e-commerce that implements a buy now, pay later system or an installment mechanism. This service is the latest payment option launched by e-commerce. This study aims to determine user acceptance perceptions that influence satisfaction, sustainability intentions, and user use behavior. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, which also includes the variables perceived trust and pleasure, was employed in this study. This study adopted a quantitative methodology, distributing online surveys with 26 questions and using SmartPLS version 3.3.2 tools to analyze the data. According to the study's findings, eight out of ten hypotheses are supported. Effort Expectancy on Satisfaction and Price Value on Satisfaction are two hypotheses that are ruled out since their path coefficients and T-test values, respectively, are less than 0.1 and 1.96.

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Journal Info

Abbrev

JSisfotek

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

The Jurnal Sistim Informasi dan Teknologi (JSISFOTEK) aims to publish manuscripts that explore information systems and technology research and thus develop computer information systems globally. We encourage manuscripts that cover the following topic areas: - Analytics, Business Intelligence, and ...