J-MAS (Jurnal Manajemen dan Sains)
Vol 8, No 1 (2023): April

Pengaruh Kualitas Layanan dan Citra Perusahaan terhadap Keunggulan Bersaing pada Shopeefood di Yogyakarta

Azel Thariq Esrito (Unknown)
Zulian Yamit (Unknown)

Article Info

Publish Date
29 Apr 2023

Abstract

This study aims to analyze the influence of service quality on competitive advantage at ShopeeFood in Yogyakarta and analyze the effect of corporate image on competitive advantage at ShopeeFood in Yogyakarta. The type of research used in this study is to use a survey research type. This research was conducted on ShopeeFood customers in Yogyakarta. As for the time of research in September 2022. The sample in this study was 97 respondents. Data analysis using multiple linear regression analysis. The results showed that service quality had a partial positive and significant effect on Competitive Advantage for Shopeefood customers in Yogyakarta and Corporate Image had a partial positive and significant effect on Competitive Advantage for Shopeefood customers in Yogyakarta.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
J-MAS (Jurnal Manajemen dan Sains)
Website

Abbrev

jmas

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance Social Sciences

Description

J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel ...