Indonesian Journal of Thousand Literacies
Vol. 1 No. 2 (2023): Indonesian Journal of a Thousand Literacy

KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN DAGANG RABINDO TAMA

Riaz Muhammad Khatami (Universitas Bina Bangsa)
Listiawati Listiawati (Universitas Bina Bangsa)
Kenedi Kenedi (Universitas Bina Bangsa)

Article Info

Publish Date
28 Feb 2023

Abstract

he quality of products and services in the field of trading business is very influential on sales. One of the businesses engaged in the trading business is the Rapinda Tama Trade Company. Based on sales data, it was found that there was a decrease in sales for several items which caused a decrease in sales. This study aims to determine the effect of product quality and service quality on purchasing decisions at Rabindo Tama Trading Company. This method uses a quantitative approach with saturated sampling techniques, the number of samples used is 100 respondents. Then analyzed using multiple linear regression analysis, the coefficient of determination, t test and F test. The results of the research variable product quality and service quality have a partially significant influence on purchasing decisions by showing the value of product quality variables on purchases of 0.000 <0.05 and quality service to the buyer's decision of 0.000 <0.05. Simultaneously the quality of products and services influences purchasing decisions, as evidenced by F count > F table, or 36.781 > 3.09. Simultaneously the quality of products and services affects purchasing decisions

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Journal Info
Indonesian Journal of Thousand Literacies
Website

Abbrev

home

Publisher

Nindikayla Publisher

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

Indonesian Journal of Thousand Literacies is a multidisciplinary journal published by Nindikayla Institute. Indonesian Journal of Thousand Literacies is published every month (monthly). Indonesian Journal of Thousand Literacies is a peer reviewed, open access, and scientific journal that publishes ...