Journal of Social Science
Vol. 3 No. 1 (2022): Journal of Social Science

Analysis of Digital Marketing Processes to Improve Business Performance: Foods and Beverages MSMEs in Indonesia

Elvita Laurensia Santoso (MM Young Professional Business Management, Bina Nusantara University, Tangerang, Indonesia)
Walda Vivian (MM Young Professional Business Management, Bina Nusantara University, Tangerang, Indonesia)
Sekar Wulan Prasetyaningtyas (MM Young Professional Business Management, Bina Nusantara University, Tangerang, Indonesia)

Article Info

Publish Date
27 Jan 2022

Abstract

In this era, the way people do business has switched to digital marketing. Accordingly, the purpose of this research is to find out the right digital marketing processes to improve business performance, with a focus on foods and beverages MSMEs in Semarang, Indonesia, motivated by the growth of digital marketing implemented by business owners. This research paper is based on a qualitative approach with a descriptive research method and used literature review, interviews, and observation to collect the data. This research examines the digital marketing processes of foods and beverages MSMEs in Semarang, which has rarely been focused on, and reveals that MSMEs that carried out more complete digital marketing processes have the potential to improve business performance

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...