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Pengaruh Brand Ambassador Terhadap Purchase Intention Yang Dimediasi Brand Image Dan Brand Awareness Wulandari, Sisca Putri; Hutauruk, Wira Roho Br; Prasetyaningtyas, Sekar Wulan
Jurnal Ilmu Manajemen dan Bisnis Vol 12, No 2 (2021): Jurnal Ilmu Manajemen dan Bisnis. September 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v12i2.38727

AbstractThis study aims to analyze the influence of brand ambassadors on purchase intention of skin care products mediated by brand image and brand awareness. The method used is non-probability sampling with a purposive sampling approach because of the requirements of respondents such as women, aged 16-30 years, who have purchased Nature Republic products and know the brand ambassador of the brand. Data analysis using Structural Equation Model (SEM) which is then processed using Smart-PLS software. There are 298 female respondents. The results show that brand ambassadors have an influence on brand image, brand awareness and purchase intention. The brand ambassador used does not increase purchase intention, but the brand ambassador affects brand image and brand awareness positively.Â Keywords: brand ambassador, brand image, brand awareness, purchase intentionÂ AbstrakPenelitian ini bertujuan untuk menganalisa pengaruh brand ambassador terhadap purchase intention produk skin care yang dimediasi oleh brand image dan brand awareness. Metode yang digunakan non probability sampling dengan pendekatan purposive sampling karena adanya persyaratan responden seperti wanita, berusia 16-30 tahun, pernah melakukan pembelian produk Nature Republic serta mengetahui brand ambassador merek tersebut. Analisis data menggunakan Structural Equation Model (SEM) yang kemudian diolah menggunakan software Smart-PLS. Terdapat 298 responden wanita. Hasil menunjukkan bahwa brand ambassador memiliki pengaruh terhadap brand image, brand awareness dan purchase intention. Brand ambassador yang digunakan tidak demikian meningkatkan purchase intention, namun brand ambassador mempengaruhi brand image dan brand awareness secara positif.Â Kata Kunci:Â brand ambassador, brand image, brand awareness, purchase intention

The Effect of Technological Innovation on Employee Performance in Pandemic Era: Case from Banking Industry in Indonesia Prasetyaningtyas, Sekar Wulan; Aishah, Aishah; Hansen, Brenda; Kuspriandani, Deviana
Jurnal Organisasi dan Manajemen Vol. 17 No. 2 (2021)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v17i2.1921.2021

This study assessed the impact of technological innovation on employee performance, especially during the COVID-19 pandemic situation. Data were gathered from private and government banks that applied technological innovations to the COVID-19 Pandemic. The author also elucidated more about the influence of technological innovation on employee performance, influenced by job satisfaction, work-life balance, and burnout. This study described technological innovation within the Jabodetabek Areaâ€™s banking industry by using variables that affect employee performance. The questionnaires were distributed through social media to 123 respondents under 40 years of work. The data were then analyzed using PLS-SEM through SmartPLS 3 software. Findings. The results of this study indicated the positive effect of technological innovation on the performance of bank employees. Utilizing technological innovation will increase employeesâ€™ satisfaction at work, balance employees' lives, reduce burnout, and improve employee performance eventually. This paper focused on the variables used in the banking industry, especially in COVID-19 Pandemic. Mediating variables used also have never been explored in the previous research.

PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN FUNGSIONAL PADA GENERASI MILENIAL DEWI NUSRANINGRUM; TRI MAYANG MEKAR; SEKAR WULAN PRASETYANINGTYAS
Jurnal Bisnis dan Akuntansi Vol 23 No 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.767

Functional food consumption is one of the trends in the World food market industry, along with increasing public awareness for healthy living. But the market share of functional food is still very small when compared to the food and beverage market as a whole. The study aims to determine how the perception and attitude of millennials influence the consumption of functional food. Data retrieval is done by using online poll to 110 respondents aged 13 to 32 years residing in the area of Jakarta, Bogor, Depok and Tangerang. Data analysis techniques using Structural Equation Modeling. Testing proved that the consumer perception of millennials gave a positive and significant influence on the purchasing decisions of functional food. Millennials have the perception that functional food is attractive, and in the act, they want functional food to be a part of consumption. By knowing how perception and attitude influence purchasing decisions, it is hoped to help the industry to devise the right business strategy.

Utilizing Stakeholders Analysis on Sustainable Organic Farming in West Java: The Case of Cisarua Organic Farming Sekar Wulan Prasetyaningtyas; Sobir Sobir; Aji Hermawan; M. Syamsul Maarif
Jurnal Manajemen & Agribisnis Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

There has been an increase in demand for organic products in Indonesia along with the incessant slogan of healthy living. In terms of small farmers, organic farming is proven to provide increased income, unfortunately, there is no clear system and strategy in developing organic agriculture in Indonesia. The purpose of this research was to understand the role of key stakeholders in Cisarua Horticulture Organic Farming. Stakeholder analysis used in this research to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. The information is used to develop the farm strategies, to reach the farm goals and to assess the feasibility of policy directions. The methodology used is the Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions, and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the farm staffs, farmers of the sustainable horticulture organic farming farm in Cisarua, Indonesia, and national organic farming association. From Stakeholders analysis, four main results were obtained: identifying the relationship among stakeholders; conflicts among them; the stakeholders’ role in farm; and the stakeholders’ interest towards farm program. In conclusion; focusing on one hauler only, investing in seed horticulture products, improving the quality of horticulture products, and mentoring for small-scale farmers were identified as a critical action for the strategy in the organic farming farm in Cisarua, Indonesia. The policy implications of this research are basically to see the contribution of actors in making a strategy.

IMPACT OF WORKLOAD AND RESPONSIBILITY LOAD ON WORK STRESS AND JOB PERFORMANCE ON CONSTRUCTION PROJECTS DURING THE PANDEMIC Sekar Wulan Prasetyaningtyas; Afif Darmawan; Bevi Prapasatya Puhirta; Doni Ardono Kusmanto
Jurnal Aplikasi Manajemen Vol 20, No 1 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.14

Construction is one of the sectors that the government relies on to contribute to national growth; the impact of this policy is that the number on the projects is not balanced with construction experts, thereby increasing the workload of construction employees, coupled with the pandemic, limiting construction project activities which are labour-intensive activities that require a lot of interaction and physical activity in the field. This study aims to determine the impact of a workload and responsibility load on work stress and job performance in construction projects during the pandemic. This research uses a correlational descriptive quantitative approach; the population in this study is 100 construction employees in Indonesia. The sampling technique is total sampling with multiple linear regression. The result showed that workload significantly affects the responsibility load on construction project workers in Indonesia. The workload has a positive and significant impact on Indonesian construction project workers. Responsibility load has a positive and significant effect on Workstress on Project Construction workers in Indonesia. The influence of responsibility load on work stress is negative and significant. Work stress on employees does not affect job performance on employees. Namely, there is no effect if construction employees have high work stress on their work. It does not affect job performance. The work stress variable has no positive or significant effect on job performance. Further research can incorporate variables that influence job performance, such as workload, responsibility load, work stress, and others, to improve job performance at construction.

Human Resource Management In A Coffee Beverage Sme To Gain Competitive Advantage In Indonesia Robertus Romario; Sekar Wulan Prasetyaningtyas; Anita Maharani
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i3.13027

As a developing country, SMEs play an important role in Indonesia’s economy development. The prevalence of food and beverages SMEs in Indonesia is on the rise and on a tight competition, specifically coffee business. Inevitably, for the last couple of years, the number of new SMEs focusing on coffee beverage business is on the rise. Gaining a competitive advantage is essential for SMEs to achieve sustainability and profitability. There has been a dearth of studies on researching the importance of strategic human resource management to gain competitive advantage specifically for SMEs. Thus, this study aims to fill the gap in the literature on the topic and aims to assist entrepreneurs and SME founders in gaining competitive advantage through strategic human resource management. This study explores Kopi Soe, one of the most successful and leading coffee beverage SME in Indonesia on how Kopi Soe has been strategically manage its human resource to gain competitive advantage among its competitors. This study utilizes in-depth interview to collect data as qualitative method with Kopi Soe’s founders and employees to capture the human resource experience and how effective human resource management has been successfully putting them as the top coffee beverage SME in Indonesia in two years. The study found that Kopi Soe’s high involvement of human resource management positively increases competitive advantage through both innovative performance and entrepreneurial performance. Moreover, since most of the employees are millennials, this study also includes managerial implications on how to manage millennials in SMEs.

THE EFFECT OF WORK FROM HOME ON EMPLOYEE PRODUCTIVITY IN BANKING INDUSTRY Sekar Wulan Prasetyaningtyas; Clivensen Heryanto; Nadia Fasha Nurfauzi; Sugiharto Bangsawan Tanjung
Jurnal Aplikasi Manajemen Vol 19, No 3 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.05

Recent COVID-19 Pandemic has forced many institutions to adopt work from home (WFH) practice whether they’re ready or not. Conditions affecting knowledge worker productivity while adopting new WFH practices become increasingly relevant as compa- nies adapt to the new normal era. This study investigates the direct impact of WFH on productivity and the mediating impact of WFH on productivity through work life balance (WLB) and job satisfaction in the banking industry located in the Greater Jakarta Area. As such, questionnaires were conducted with 234 respondents who have experience of the WFH program due to COVID-19 pandemic and working in the banking industry located in the Greater Jakarta Area. Findings revealed how job satisfaction is a mediating variable between WFH and Productivity, and WFH positively impacts overall productivity. However, contrary to our predictions, results also showed that WFH has a negative impact on WLB. Further research can extend the proposed model of this study by considering adding several variables which might affect productivity in WFH arrangements or implement the already proposed model to other industries.

The Use of Soft System Methodology in Evaluating the Business Strategies in Organic Farming: The Case from Yogyakarta, Indonesia Sekar Wulan Prasetyaningtyas; Syamsul Maarif; Ridwani Sobir; Aji Hermawan
Asia Pacific Journal of Management and Education(APJME) Vol 2, No 2 (2019): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v2i2.556

The purpose of this research was to evaluate the business strategies applied in one of the sustainable organic farming in Yogyakarta, Indonesia. The methodology used is Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the owner, staffs, and farmers from the organic farm. The focus of this research is to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. From the analysis, eight main results were obtained as the key strategies in organic farming: identification of actors and critical factors in the farm, vision and mission socialization, operational evaluation, transformation, managerial improvement, measurement of revenue and profit, consistency in sustainability indicator used, and mitigation plan.

The Impact of Flexible Working Hours, Remote Working, and Work Life Balance to Employee Satisfaction in Banking Industry during Covid-19 Pandemic Period Kresna Chandra Putra; Tedo Aris Pratama; Rionaldo Aureri Linggautama; Sekar Wulan Prasetyaningtyas
Journal of Business and Management Review Vol. 1 No. 5 (2020): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr15.592020

During the situation like Coronavirus COVID -19 pandemic that happened in 2020, forcing various banking companies to make adjustments and changes to their work system. The flexible working system is one of the most widely used, which has an impact on workers especially during this pandemic conditions. The impact of the change in work system in banking sector is interesting to study, especially since the banking industry in Indonesia still mostly uses conventional work systems. . This study aims to measure the impact of flexible working hours (FWH), remote working (RW), and work life balance (WLB) on employee job satisfaction in the banking industry during the pandemic. In this study, data were collected using quantitative, non-probability, purposive sampling methods via online questionnaires, which were distributed to employees in the banking sector during the pandemic period in Jabodetabek area. With total of 160 respondents who were used to perform analysis using the PLS-SEM method which was carried out with the SMART-PLS software. This study found that in pandemic conditions, achieving WLB conditions will have a positive impact on job satisfaction. The implementation of the RW system itself has a positive impact in helping to achieve the WLB conditions that are felt by banking workers in the Jabodetabek area, in contrast to the FWH system which does not have a similar effect on WLB. In addition, this study also provides an academic basis for the use of flexible working hour and remote working systems to increase job satisfaction, especially in the banking industry.

The Use of Soft System Methodology in Evaluating the Business Strategies in Organic Farming: The Case from Yogyakarta, Indonesia Sekar Wulan Prasetyaningtyas; Syamsul Maarif; Ridwani Sobir; Aji Hermawan
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 2 (2019): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

The purpose of this research was to evaluate the business strategies applied in one of the sustainable organic farming in Yogyakarta, Indonesia. The methodology used is Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the owner, staffs, and farmers from the organic farm. The focus of this research is to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. From the analysis, eight main results were obtained as the key strategies in organic farming: identification of actors and critical factors in the farm, vision and mission socialization, operational evaluation, transformation, managerial improvement, measurement of revenue and profit, consistency in sustainability indicator used, and mitigation plan.

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