Journal of Social Science
Vol. 3 No. 4 (2022): Journal of Social Science

The Influence of Perceived Trust, Service Quality and Perceived Risk: SME’s Interest in Using E-Commerce

Junedi Junedi (Universitas Pelita Bangsa, Bekasi, Indonesia)
R. R. Wening Ken (Universitas Pelita Bangsa, Bekasi, Indonesia)
Adibah Yahya (Universitas Pelita Bangsa, Bekasi, Indonesia)
Debora Anastasya (Universitas Pelita Bangsa, Bekasi, Indonesia)

Article Info

Publish Date
30 Jul 2022

Abstract

The rapid development of information and communication technology through digital marketing has a role in the development of the new economy marked by the phenomenon of e-commerce platform based business. This opportunity is certainly very attractive for SMEs to develop wider market access. By utilizing this sales channel, it has a positive effect on transaction value for business actors. This study aims to determine the extent to which the interest of SMEs in using e-commerce platform services. This research paper is based on a quantitative approach using interviews and observation of data collection with the participation of 100 SMEs.These results confirm the hypothesis that the development of the value of e- commerce transactions, which is formed by the interaction of business sites as an indicator of supply and internet user as an indicator of demand and supply, contribute to an increase in the intensity of macroeconomic activity.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...