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Implementasi Cost Control System Berbasis Website pada Departemen PPIC PT XYZ Menggunakan Analisis SWOT Khalis Sofi; Aswan Supriyadi Sunge; RR Wening Ken Widodasih; Sasmitoh Rahmad Riady
Jurnal Sains Indonesia Vol 1 No 2 (2020): Volume 1, Nomor 2, 2020 (Juli)
Publisher : PUSAT SAINS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59897/jsi.v1i2.12

Abstract

Cost Control merupakan komponen penting penunjang berjalannya operasional perusahaan. Pada PT XYZ pekerjaan Cost Control dikendalikan oleh departemen PPIC (Production Planning and Inventory Control). Permasalahan yang dihadapi dalam menjalankan pekerjaan ini adalah kurang terkontrolnya dokumen-dokumen Purchase Requirement yang berupa lembaran kertas NCR (No Carbon Required) sehingga berakibat terhadap kurang teraturnya pembuatan Purchase Order yang dilakukan oleh departemen Purchasing. Hal-hal tersebut berimbas kepada budget yang tersedia, akibatnya PPIC sering menemukan kasus over budget. Maka dari itu, dibutuhkan sistem Cost Control untuk memonitoring aktivitas-aktivitas tersebut dan membantu untuk pengambilan keputusan bagi manajamen terkait budgeting. Sebelum dijalankannya sistem, maka diperlukan sebuah analisis mengenai kelemahan, kelebihan, peluang, dan ancaman yang terdapat dalam analisis SWOT. Sehingga sistem Cost Control mampu mengendalikan biaya untuk pemakaian budget berikutnya.
Pengaruh Atmosphere Cafe Terhadap Minat Beli Konsumen Dengan Media Sosial Sebagai Variabel Moderasi R.R. Wening Ken Widodasih; Kurbandi Satpatmantya Budi Rochayata; Yusmidarina Yusmidarina
JURNAL PELITA ILMU Vol 15 No 01 (2021): Jurnal Pelita Ilmu - April 2021
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.091 KB) | DOI: 10.37366/jpi.v15i01.792

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Atmosphere Café terhadap Minat Beli Konsumen dengan Media Sosial sebagai variabel Modersai di Warkop Cinta Reborn Cikarang. Meteode penelitian dalam penelitian ini menggunkanan kuantitatif deskriptif melalui kuesioner, telaah pustaka dan observasi. Penyebaran kuesioner kepada 50 responden yang ada di Warkop Cinta Reborn Cikarang dengan pengambilan sampel menggunakan porposive sampling. data yag terkumpul di olah dan dianalisa menggunakan SmartPLS (Partial Last square) versi 3. hasil penelitian ini menunjukan bahwa Atmosphere Café berpengaruh secara significant terhadap Minat Beli Konsumen dengan nilai t-statistik 3.701 atau >1,96 , dan Media Sosial berpengaruh terhadap Minat Beli Konsumen dengan nilai 3.104 atau >1,96, serta Media Sosial berpengaruh memperkuat Atmosphere Café terhadap Minat Beli Konsumen dengan nilai t-statistik 1.979 atau >1,96.
Keputusan Pembelian: Word Of Mouth, Kualitas Produk, Dan Harga Langgeng Sri Handayani; Jizenji Tyas Wirastomo; RR. Wening Ken Widodasih
JURNAL PELITA ILMU Vol 14 No 02 (2020): Jurnal Pelita Ilmu - Oktober 2020
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.815 KB)

Abstract

Penelitian ini bertujuan untuk menguji pengaruh secara parsial Word of Mouth, Kualitas Produk, Harga terhadap Keputusan Pembelian pada konsumen kopi Janji Jiwa di Jababeka. Metode pengambilan sampel yang digunakan adalah Non probability Sampling yaitu dengan Metode Accidental Sampling, sampel dalam penelitian ini adalah konsumen Kopi janji Jiwa yang berjumlah 100 responden. Metode analisa data yang digunakan adalah Uji Validitas, Uji Reabilitas, Uji Asumsi Klasik, Uji Normalitas, Uji Multikolinearitas, Uji Heterokedatisitas, Uji Regresi Berganda, Uji Hipotesis Atau Uji t Dan Uji Koefisien Determinasi dengan bantuan program statistik SPSS. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan Word Of Mouth terhadap Keputusan Pembelian konsumen kopi Janji Jiwa, ditunjukkan dengan nilai koefisien regresi sebesar 0,342. Pada taraf signifikansi 5% diperoleh t hitung sebesar 4,522 > t tabel sebesar 1,984,. Sedangkan nilai signifikan yang dihasilkan 0,000 yang berarti < 0,005. Terdapat pengaruh positif dan signifikan Kualitas Produk terhadap Keputusan Pembelian konsumen kopi Janji Jiwa, ditunjukkan dengan nilai koefisiein regresi sebesar 0,454, pada taraf signifikansi 5% diperoleh t hitung sebesar 5,125 > t tabel sebesar 1,984. untuk nilai signifikansi yang dihasilkan sebesar 0,000 yang berarti < 0,05. Terdapat pengaruh positif dan signifikan Harga terhadap Keputusan Pembelian kopi Janji Jiwa, ditunjukkan dengan nilai koefisien regresi sebesar 0,186. Pada taraf signifikansi 5% diperoleh t hitung sebesar 2,654 > t tabel sebesar 1,984. untuk nilai signifikansi yang dihasilkan sebesar 0,009 yang berarti < 0,05.
The Influence of Perceived Trust, Service Quality and Perceived Risk: SME’s Interest in Using E-Commerce Junedi Junedi; R. R. Wening Ken; Adibah Yahya; Debora Anastasya
Journal of Social Science Vol. 3 No. 4 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.622 KB) | DOI: 10.46799/jss.v3i4.395

Abstract

The rapid development of information and communication technology through digital marketing has a role in the development of the new economy marked by the phenomenon of e-commerce platform based business. This opportunity is certainly very attractive for SMEs to develop wider market access. By utilizing this sales channel, it has a positive effect on transaction value for business actors. This study aims to determine the extent to which the interest of SMEs in using e-commerce platform services. This research paper is based on a quantitative approach using interviews and observation of data collection with the participation of 100 SMEs.These results confirm the hypothesis that the development of the value of e- commerce transactions, which is formed by the interaction of business sites as an indicator of supply and internet user as an indicator of demand and supply, contribute to an increase in the intensity of macroeconomic activity.
Penanaman Mangrove sebagai Upaya Pencegahan Abrasi di Pesisir Pantai Bahagia Cabang Bungin Muara Gembong wening ken widodasih; Kurbandi Satpatmantya Budi Rochayata; Nanang Tedi Kurniadi
Lentera Pengabdian Vol. 1 No. 01 (2023): Januari 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i01.12

Abstract

Ketik Tanaman mangrove sangat berperan dalam mempertahankan lingkungan pesisir dan pantai agar tetap terjaga ekosistemnya, namun ancaman abrasi yang saat ini sudah mencapai lebih dari 1 km dari bibir pantai merupakan ancaman yang serius untuk segera ditindaklanjuti agar ekosistem pada lingkungan pesisir pantai Bahagia, Cabang Bungin , Muara Gembong dapat diselamatkan. Langkah strategis pada pengabdian masyarakat yang berada di pesisir pantai adalah upaya melakukan reduksi dengan penanaman mangrove sebagai tanggul alami. Mahasiswa S1 yang tergabung dalam organisasi Mahasiswa Pecinta Alam Universitas Pelita Bangsa Cikarang kabupaten Bekasi, berinisiatif untuk melakukan penanaman mangrove sebagai upaya untuk mencegah abrasi pantai serta meningkatkan kepedulian di lingkungan pesisir pantai. Pelaksanaan penanaman melibatkan 30 mahasiswa, 3 instruktur yang merupakan dosen penggiat lingkungan hidup,manajemen dan teknologi informasi, serta 12 panitia yang merupakan tim pengabdian kepada masyarakat penanaman pohon mangrove. Kegiatan dilaksanakan dengan membersihkan lingkungan pesisir dan pantai dari sampah, menanam, dan merawat 600 pohon mangrove. Mahasiswa merasakan manfaat dalam hal mengasah karakter peduli lingkungan pesisir dan pantai dengan melakukan praktek langsung dan mengkaitkan dengan beberapa mata kuliah terkait. Kegiatan tersebut dijadikan role model dan kegiatan rutin bagi perusahaan dalam penyaluran CSR sehingga memiliki dampak kepada lingkungan sekitar.
PENGARUH TESTIMONI, SOCIAL MEDIA, DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH RR Wening Ken Widodasih; Jizenji Tyas Wirastomo; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.757

Abstract

This study aims to examine the effect of testimonials, social media, celebrity endorsements on purchasing decisions for Wardah cosmetic products among women. The method used is quantitative by using a questionnaire as a data collection tool. The sample used was 100 female respondents who bought Wardah cosmetic products in Bekasi. Data analysis was performed using multiple linear regression techniques using SPSS 25.0 software. The results of the study show that testimonials, social media, and celebrity endorsements have a significant effect on purchasing decisions for Wardah cosmetic products. Testimonials and celebrity endorsements have a bigger impact than social media. The implication of this research is that cosmetic companies can utilize testimonials and celebrity endorsements as effective marketing tools to increase product purchasing decisions. In addition, social media can also be used as an effective marketing tool, if it is chosen correctly and adjusted to the desired target market.
ANALISIS STUDI KELAYAKAN BISNIS PADA PANGKALAN GAS LPG “RANA” DI DESA CIBATU KECAMATAN CIKARANG SELATAN KABUPATEN BEKASI (Ditinjau dari Aspek Teknis, Aspek Pasar dan Pemasaran, dan Aspek Keuangan) Retna Widianingsih; R.R Wening Ken Widodasih; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.888

Abstract

In Indonesia, the use of gas is a more economical alternative, one example is the conversion of kerosene to 3kg LPG. According to BPS statistical data, the use of LPG in Indonesia exceeds 83.36% of households using LPG for cooking. The purpose of this study is to assess the business feasibility of the "Rana" LPG gas base both from a non-financial and financial perspective. Non-financial variables, such as market and marketing characteristics, as well as technical variables, are used in the analysis. While the financial analysis tools used to determine whether or not a business is feasible to develop use Payback Period (PP), Break Event Point (BEP), Net Present Value (NPV), and Internal Rate of Return (IRR) analysis. This study uses a qualitative data collection approach such as interviews, observation, and documentation. Based on the findings of non-financial aspects such as market and marketing aspects, as well as technical aspects, the "Rana" LPG Gas Base is feasible to develop, while the findings of the financial aspects show that the "Rana" LPG Gas Base Business is feasible to run, with the calculation results producing a Payback Period (PP) of 1 year 11 months 2 weeks, Net Present Value (NPV) of Rp. 23,461,447, Break Even Point (BEP) of Rp. 461,447,.
PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING SEBAGAI VARIABEL MEDIASI PADA UMKM KEDAI KOPI DI CIKARANG UTARA KABUPATEN BEKASI Umu Azizatul Latifah; RR. Wening Ken Widodasih; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.889

Abstract

The study aims to determine the effect of entrepreneurial orientation on marketing performance through competitive advantage as a mediating variable in UMKM Coffee Shops in North Cikarang, Bekasi Regency. The sampling method used was nonprobability sampling with a purposive sampling method with a sample of 100 respondents. Data collection used a questionnaire with a Likert measurement scale. The method used in this research is Structural Equation Modeling (SEM) analysis with Smartpls 3.3.3 software. The tests used are outer model analysis, inner model analysis and hypothesis testing. The results of the study explain that entrepreneurial orientation has a positive and significant effect on marketing performance with a p-value of 0.004, a t-statistic value of 2,857, competitive advantage has a positive and significant effect on marketing performance with a p-value of 0,000, a t-statistic value of 21,679, entrepreneurial orientation has an effect positive and significant impact on competitive advantage with a p-value of 0.000 with a t-statistic value of 14.185, and competitive advantage as a mediating variable strengthens the relationship between entrepreneurial orientation and marketing performance with a p-value of 0.000 with a t-statistic value of 12.620..
ANALISA SWOT KEBERHASILAN USAHA PADA PRODUK PEWANGI LAUNDRY “MJL” (STUDI PADA TOKO HAYYU BERKAH DI CIKARANG SELATAN) Biaggi Armanda Susilo; RR. Wening Ken Widodasih; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.890

Abstract

Laundry perfume is a liquid with a chemical base made from a variety of mixed ingredients that can be used to scent clothes. With a wide determination of fragrance fragrances to perfume the clothes of the clothes. The laundry at the laundry is dominated by this fragrance. Even when opened from the packaging, the scent of the clothes is completely absorbed and when worn it will feel refreshing. This laundry perfume can be used to scent washed clothes when they are washed, when they are ironed by spraying, and when they are packed. Please note that the perfume used in all three processes must be the same. This study aims to analyse the Swot Analysis of Business Success in Laundry Fragrance Products "MJL" (Study at Hayyu Berkah Store in South Cikarang). Collect data through interviews, observation, and documentation. Primary and secondary data will be used by researchers in this study. Direct interviews with informants, especially the owner of Hayyu Berkah Shop in South Cikarang were used to collect primary data. This interview includes a list of questions. Since primary data is only collected after the research project is developed, there is no risk of outdatedness. Secondary data is information collected by researchers from government agencies, books or journals, and library data. Based on the SWOT analysis that has been conducted, it can be concluded that the "MJL" laundry fragrance product business has strengths including quality products, competitive prices, and a wide market reach. However, this business also has several weaknesses such as lack of promotion and marketing, and dependence on several raw material suppliers.  
Analysis of The Line Balancing Assembly Implementation to Increase Productivity Kurbandi Satpatmantya Budi Rochayata; Wening Ken Widodasih
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4658

Abstract

This research was conducted at PT. TRIN which produces automotive spare parts. The Line Balancing Assembly method is used to minimize the time needed to complete one unit of product. This research was conducted by collecting primary data and conducting interviews with workers at each work station. The results of the study show that the application of the Line Balancing Assembly method can increase productivity at PT. TRIN on the X30 production process originally the number of production reached 26 pcs/hour , after the Line Balancing Assembly method was applied it became 28 pcs/hour or an increase of 7.70%. This study provides recommendations for other companies wishing to increase productivity by applying similar methods to their processes.