Jurnal Studi Komunikasi
Vol. 7 No. 1 (2023)

How did the company respond to reviews on twitter? Es teh indonesia' case

Agatha, Gabrielle (Unknown)
Susilo, Daniel (Unknown)
Juliadi, Rismi (Unknown)



Article Info

Publish Date
30 Mar 2023

Abstract

These days, consumers can easily and quickly express their opinions through social media. This has a big impact and need to be responded wisely by the company. At the end of September 2022, PT Esteh Indonesia Makmur issue a subpoena to the account @ghandoyy due to the use of language and criticism which was considered misleading. Researchers want to see the analysis of social networks and network discourse formed through the concept of issue management and reputation on Twitter using applications such as Netlytic, Gephi, Brand24, DNA, and Visone. The network formed shows that there are many actors and discourses involved. Several clusters form a relationship and a higher degree, in which there are dominant actors who are connected to each other. Future research may shed lighter and more expected to analyze deeper to discuss network analysis using different tools and social media.

Copyrights © 2023






Journal Info

Abbrev

jsk

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...