Jurnal Bakti Bagi Bangsa
Vol 2 No 1 (2023): An Nizam : Jurnal Bakti Bagi Bangsa

IMPLEMENTASI PEMASARAN DIGITAL DALAM MENINGKATKAN PENDAPATAN PELAKU UMKM DESA PANTAI MEKAR

Erlianalistiani Erlianalistiani (Universitas Islam 45)
Rafika Rahmawati (Universitas Islam 45)
Ria Marginingsih (Universitas Islam 45)

Article Info

Publish Date
15 Mar 2023

Abstract

Digital marketing implemented by MSMEs in Pantai Mekar Village is based on market segmentation, target market, and positioning for the lower middle class, upper middle class because the prices given are cheaper than the general market price. The obstacles that occur in MSMEs are the lack of promotion in marketing their products, the lack of effective and efficient promotion and not carrying out digital promotions. The purpose of implementing this community service is to assist business actors in providing Digital-Based Online Marketing Training to Increase Online Business Sales for MSMEs in Pantai Mekar Village, Muara Gembong District, Bekasi Regency. The method of community service activities begins with the stages of preparation and field surveys. The implementation of community service is divided into three activities, namely digital marketing training for MSMEs, training on how to create digital content through workshops and practices, and evaluation of the training that has been carried out. The result of community service related to digital marketing is to become a forum and means of education and add insight to MSMEs regarding the use and utilization of digital marketing.

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Journal Info
Jurnal Bakti Bagi Bangsa
Website

Abbrev

an-nizam

Publisher

Universitas Islam 45 Bekasi

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

Description

An-Nizam : Jurnal Bakti Bagi Bangsa diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45. Jurnal ini memuat publikasi hasil kegiatan pengabdian kepada masyarakat yang telah dilakukan oleh Peneliti baik Dosen dan Mahasiswa maupun civitas akademika lain yang merupakan ...