JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi
Vol 7 No 1 (2022): APRIL

PERSEPSI WISATAWAN TERHADAP WISATA HERITAGE (STUDI KASUS PADA LIMA DESTINASI WISATA HERITAGE DI KOTA MEDAN)

Abdul Rahman (Universitas Darma Agung)
Elok Perwirawati (Universitas Darma Agung)



Article Info

Publish Date
30 Apr 2022

Abstract

The purpose of this study was to determine tourist perceptions of five heritage tourist destinations in the city of Medan, namely the Lonsum Building, Tjong A Fie Mansion, Maimoon Palace, the Great Post Office, and the Al-Mahsun Mosque. The approach or research method used in this research is descriptive quantitative survey method which aims to analyze and explain the causal effect between independent and dependent variables through hypothesis testing. From the results of the study, it can be concluded that the perception of tourists visiting five heritage tourist destinations in Medan City, the majority gave a positive response both in terms of marketing, accessibility, destination attractiveness, to human resources. even if there is a negative perception only a small part of it as part of the evaluation for managers and related agencies. This can be seen from the exposure of the single table that the researcher has included in this thesis

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Journal Info

Abbrev

socialopinion

Publisher

Subject

Social Sciences

Description

Online ISSN 2720-9822 Print ISSN 2088-835X Social Opinion Journal is a collection of research articles in the field of communication science. This journal is intended to develop and disseminate knowledge and information regarding the scientific field of communication. This journal is published ...