Managere: Indonesian Journal of Educational Management
Vol. 4 No. 1 (2022): Januari-April

MARKET SEGMENTATION BASED ON COMMUNITY INVOLVEMENT AT THE NURUL JADID ISLAMIC BOARDING SCHOOL

Moh Fachri (Universitas Nurul Jadid)
Hefniy Hefniy (Universitas Nurul Jadid)
Khodijatul Qodriyah (Universitas Nurul Jadid)
Lailatul Yakini (Universitas Nurul Jadid)

Article Info

Publish Date
20 Apr 2022

Abstract

This study analyzes the market segmentation in the Nurul Jadid Islamic Boarding School Paiton Probolinggo. The method used is a case study qualitative approach. The data collection technique is done through interviews and document observation. The data analysis technique is carried out circularly, from data collection, reduction, display, and conclusions. The results of this study indicate that market segmentation based on community involvement is carried out by analyzing market segmentation, determining the target market, and creating a positive image. This research has implications for the importance of community involvement in building the quality of education at the Nurul Jadid Islamic Boarding School Paiton Probolinggo.

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Journal Info
Managere: Indonesian Journal of Educational Management
Website

Abbrev

managere

Publisher

Perkumpulan Manajer Pendidikan Islam

Subject

Humanities Education Languange, Linguistic, Communication & Media

Description

Managere: Indonesian Journal of Educational Management is published by Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS). This journal publishes research articles results and conceptual studies in field of Islamic educational management and educational administration. The journal publishes articles ...