Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Vol 13 No 1 (2020): Januari-Juni

ANHOLT CITY BRANDING HEXAGON, DAN PENGARUHNYA TERHADAP CITY IMAGE (STUDI BRANDING “PINARAK BOJONEGORO”)

Abdul Azis Safii (Unknown)
Hafidza Nash'ul Amrina (Unknown)

Article Info

Publish Date
30 Jun 2020

Abstract

This study aims to evaluate the perception of the city branding "Pinarak Bojonegoro" with the dimensions of Anholt's measurement and examine and analyze the influence of these dimensions on the image of the city of Bojonegoro. Using primary data collected from some 100 respondents visiting tourist attractions in Bojonegoro Regency, data analysis was carried out by descriptive analysis and regression analysis. The analysis results found that the City of Bojonegoro has the most prominent presence aspect but is weak in the people dimension. Of the six dimensions of city branding, the dimensions of presence, place, and prerequisites positively affect the image of the city of Bojonegoro. The city branding "Pinarak Bojonegoro" has a positive influence on the image of the city of Bojonegoro.

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Journal Info
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Website

Abbrev

JUMPA

Publisher

Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) adalah jurnal penelitian dibidang manajemen dan akuntansi yang diterbitkan oleh STIE Cendekia Bojonegoro. Jurnal ini terbit 2 kali dalam setahun (Januari-Juni dan Juli-Desember). Fokus jurnal ini dibidang Manajemen (Manajemen Bisnis, Manajemen ...