Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Vol 15 No 2 (2022): Juli-Desember

Dampak Harga Dan Tempat Terhadap Pilihan Pelanggan Dalam Berbelanja Di KDS Department Store & Supermarket Bojonegoro

Reza Anggapratama (Unknown)
Dwi Irnawati (Unknown)

Article Info

Publish Date
23 Dec 2022

Abstract

This research is to see the impact of price and place on customer choice in shopping at KDS Department Store & Supermarket Bojonegoro. This research is using descriptive with consumer research object KDS Department Store & Supermarket Bojonegoro. At this time the Department Store & Supermarket is an alternative shopping place for consumers to meet their needs. KDS is a Department Store and Supermarket in Bojonegoro. Marketing managers need to understand several factors that can influence consumer desires in fulfilling needs. These factors include motivation, attitude, etc.

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Journal Info
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Website

Abbrev

JUMPA

Publisher

Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) adalah jurnal penelitian dibidang manajemen dan akuntansi yang diterbitkan oleh STIE Cendekia Bojonegoro. Jurnal ini terbit 2 kali dalam setahun (Januari-Juni dan Juli-Desember). Fokus jurnal ini dibidang Manajemen (Manajemen Bisnis, Manajemen ...