Jurnal Pijar : Studi Manajemen dan Bisnis
Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis

INOVASI PRODUK PADA USAHA NARASA POTATO DALAM MENGATASI PERSAINGAN DI INDUSTRI KREATIF

Maikel Romy Rambunga (Universitas Tadulako)
Suryadi Samudra (Universitas Tadulako)
Harnida Wahyuni Adda (Universitas Tadulako)

Article Info

Publish Date
21 May 2023

Abstract

Indonesia's economy is largely driven by increasing household consumption and one of the fast-growing industries is the food and beverage industry Researchers conduct research on innovation strategies that can be carried out in an effort to influence the development of Narasa Potato's sales production. Therefore, the purpose of this study is to analyze what innovation steps can significantly affect business development and analyze the position of the ongoing business and formulate innovations that need to be done to overcome existing problems. Based on the problems that occur in the Narasa Potato business, the purpose of this study is to formulate an innovation strategy that can be used in the development of the Narasa Potato business.

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Journal Info
Jurnal Pijar : Studi Manajemen dan Bisnis
Website

Abbrev

pmb

Publisher

PT. Naureen Digital Education

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun ...