Transformasi: Journal of Economics and Business Management
Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management

AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

Muhammad Islah Idrus (Politeknik Negeri Ujung Pandang)
Syamsu Rijal (Universitas Negeri Makassar)
Muh. Ihsan Said Ahmad (Universitas Negeri Makassar)

Article Info

Publish Date
16 May 2023

Abstract

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.

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Journal Info
Transformasi: Journal of Economics and Business Management
Website

Abbrev

Transformasi

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and ...