The gastronomic museum has three dimensions that must be fulfilled and become the values sought by museum visitors, there are dimensions of education, history, and entertainment. The Virtual Indonesian Gastronomy Museum (MGI Virtual) is a virtual museum launched during the COVID-19 pandemic as an alternative to tourism and entertainment for the community. The purpose of this museum is to preserve the gastronomic wealth of Indonesia, but the existence of this museum is still little known by the public. This study aims to analyze the potential of MGI Virtual as an educational, historical, and entertainment tourism. This research is classified as descriptive research using quantitative methods. Respondents are MGI Virtual visitors who are domiciled in DKI Jakarta in total of 80 people. The results of this research stated that visitors enjoyed MGI Virtual more as an educational and historical dimensions, while the assessment for entertainment dimension got the lowest score. To increase the entertainment dimension on MGI Virtual, it can be done by developing technology and features that are more interactive and attract visitors so that they get a fun and memorable visiting experience.
Copyrights © 2023