NEAR: Jurnal Pengabdian kepada Masyarakat
Vol. 2 No. 2 (2023): NEAR

Konsep Manajemen dalam melestarikan Budaya Cina Benteng dalam siaran Star Radio 107,3 FM

Hendra Hendra (Universitas Buddhi Dharma)
Tri Angraeni (Universitas Buddhi Dharma)
VIVIN HANITHA (UNIVERSITAS BUDDHI DHARMA)
Toni Yoyo (Universitas Buddhi Dharma)
Rini Novianti (Universitas Buddhi Dharma)

Article Info

Publish Date
10 May 2023

Abstract

Currently, the existence of radio is not as lively as it was in the previous era during its heyday. However, this seems to be refuted by the fact that radio continues to evolve with the times. Each region also currently has a local radio channel and is an attractive platform for community learning, working together for a common goal. So that discussing culture becomes interesting if it is done on air. Fort Chinese culture is interesting to discuss, especially how to maintain this culture so that it is not timeless and management concepts are very important to carry out in this regard. Based on this, on air broadcasts and YouTube streaming were carried out using a participatory method with the theme Management Concept in Preserving Fortress Chinese Culture on Star Radio 107.3FM broadcast.From the results of the broadcast that has been carried out, it has positive feedback with the number of radio viewers who watch it, seen from the radio rating during the broadcast and there is effective communication between the hosts, speakers and viewers through interactive discussions during the event.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
NEAR: Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

nr

Publisher

Komunitas Dosen Indonesia

Subject

Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

Description

Pengembangan pemikiran utama yang ditargetkan adalah: Jurnal Pengabdian Kepada Masyarakat berbasis penelitian seperti Participatory Action Research, Pengembangan Masyarakat Berbasis Aset, Riset Berbasis Masyarakat, Pembelajaran Layanan, Pengembangan Masyarakat. Pengembangan UMKM Pengembnagan Digital ...