JINAV: Journal of Information and Visualization
Vol. 4 No. 1 (2023)

Marketing Campaign Insight in Open and Distance Learning Higher Education from Internet Analytic

Rahmat Budiman (Faculty of Law, Social and Political Sciences, Universitas Terbuka, Jalan Cabe Raya, Tangerang Selatan, 15437, Indonesia)
Abdurrahman Rahim Thaha (Faculty of Law, Social and Political Sciences, Universitas Terbuka, Jalan Cabe Raya, Tangerang Selatan, 15437, Indonesia)
Gunawan Wiradharma (Faculty of Law, Social and Political Sciences, Universitas Terbuka, Jalan Cabe Raya, Tangerang Selatan, 15437, Indonesia)

Article Info

Publish Date
24 May 2023

Abstract

This study aims to find marketing campaigns that match the interests of the online audience at the Universitas Terbuka (UT) as an Open and Distance Learning (ODL) institution in Indonesia. Keyword research is used as a research method with the help of the keyword everywhere tool to get insights from keywords. Universitas Terbuka has high internet searches, indicating a high level of audience interest. Area and academic themes became the highest audience interest in the June-August range. Universitas Terbuka can create and schedule content based on keyword research findings. This research provides insight into a practical marketing plan that can be made based on keyword research so that it is effective and in the interests of the audience on the internet.

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Journal Info
JINAV: Journal of Information and Visualization
Website

Abbrev

jinav

Publisher

PT. Mattawang Mediatama Solution

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Engineering Library & Information Science Mathematics

Description

JINAV: Journal of Information and Visualization is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of information science and technology, data, knowledge, communication, and their visualization. The journal publishes ...