Jurnal Ekonomi
Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember

DECISION ANALYSIS OF MSME INVESTMENT THROUGH CROWDFUNDING SECURITIES PLATFORM

Titin Kartini (Universitas Subang, Indonesia)



Article Info

Publish Date
28 Dec 2022

Abstract

This study aims to analyze the factors that influence investment decisions on crowdfunding platforms for micro, small and medium enterprises (MSMEs). The variables used in this research are perceived risk, trust, and knowledge. Data was collected through an online questionnaire from 30 respondents as investors who have invested in crowdfunding platforms in Indonesia. The results of multiple linear regression analysis show that perceived risk has a positive and significant effect on investment decisions on crowdfunding platforms, while trust and knowledge have no significant effect. These results indicate that investors consider risk more in deciding to invest in crowdfunding platforms. The results of this study can help crowdfunding platforms and MSMEs to understand investor behavior in deciding to invest.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...