JURNAL ILMU EKONOMI & SOSIAL
Vol 14 No 1 (2023): Jurnal Ilmu Ekonomi & Sosial

Analisis Perilaku Konsumen Dalam Keputusan Pembelian Item Virtual Pada Game Online Valorant

I Made Chandra Mandira (Universitas Pendidikan Nasional)
I Dewa Gede Wahyu Dharma Suputra (Universitas Pendidikan Nasional)

Article Info

Publish Date
13 May 2023

Abstract

This study aims to find out and analyze how consumer behavior in purchasing virtual items in the Valorant online game is based on five elements of consumer behavior, namely age, occupation and economic environment, lifestyle, personality, and reference group. This research was conducted in the city of Denpasar using a qualitative descriptive approach with a purposive sampling method in selecting informants. Data collection techniques used in this study were observation, interviews and documentation. The results of the study stated that the five elements of consumer behavior consisting of age, work and economic environment, lifestyle, personality, and reference groups can influence informants in making purchasing decisions.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL ILMU EKONOMI & SOSIAL
Website

Abbrev

EKOSOS

Publisher

Universitas Musamus

Subject

Economics, Econometrics & Finance

Description

Jurnal Imu Ekonomi & Sosial (p-ISSN: 2085-8779; e-ISSN: 2354-7723 diterbitkan oleh Fakultas Ekonomi Universitas Musamus Mersauke. Jurnal ini terbit dua kali dalam setahun setiap bulan April dan Oktober yang memuat artikel ilmiah hasil pemikiran kritis atau hasil penelitian dalam bidang ilmu ...