International Journal of Business, Economics, and Social Development
Vol 4, No 2 (2023)

Conceptualization of Covid-19 in New Life Post Covid-19 Pandemic: A Semantic Cognitive Appoach

Deanty Rumandang Bulan (Universitas Bale Bandung, Indonesia)
Diana Silaswati (Universitas Bale Bandung, Indonesia)
Dani Hermawan (Universitas Bale Bandung, Indonesia)



Article Info

Publish Date
05 May 2023

Abstract

At the time of writing, the government of Republic of Indonesia releases the warning the danger of new variant of Covid-19, Omicron XBB. Long after people get used to live on “the new life after pandemic”, we might perceive that the danger of Covid-19 has no longer considered as threatening as it used to before. Looking at how people perceive their life after new normal, this study aims to describe the conceptualization of Covid-19 newest variation, Omicron XBB, in online mass media.  This study is conducted using a qualitative descriptive method that aims to depict how online mass media conceptualize the newest variation of Covid-19, Omicron XBB today. The data were gained from the news headline on online mass media in Indonesia, ranging from October to mid Desember 2022, and were analysed using the framework of the Conceptual Metaphor Theory (CMT). The results show that the Omicron XBB is no longer conceptualized as a war but later it is more depicted as a mobile thing/human.

Copyrights © 2023






Journal Info

Abbrev

ijbesd

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

International Journal of Business, Economics and Social Development (IJBESD) is published 4 (four) times a year and is the flagship journal of the Research Collaboration Community (RCC). It is the aim of IJBESD to present papers which cover the theory, practice, history or methodology of Business, ...