Science of Management and Students Research Journal (SMS)
Vol 1, No 9 (2019): September

Pengaruh Faktor Pribadi Terhadap Keputusan Konsumen Pengiriman Paket Pada PT. Pos Indonesia (PERSERO) Jambi

Puja Rahayu (Unknown)

Article Info

Publish Date
17 Nov 2021

Abstract

The purpose of this study was to determine the existence of personal influences in consumer decisions in package delivery at PT. Pos Indonesia (Persero) Jambi. The method used is the survey method using Primary and Secondary, the method of data collection is taken from library research and field research with a population that includes all consumers who use package delivery at PT.Pos Indonesia (Persero) Jambi and use 100 research samples. The analytical method in this study is descriptive with the analysis tool using simple linear equations, test the coefficient of determination, and hypothesis testing. From simple linear results Y = 1.717 + 0.479X there is a positive influence between the relationship of personal factor variables and consumer decisions.

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Journal Info
Science of Management and Students Research Journal (SMS)
Website

Abbrev

SMS

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance

Description

Science of Management and Students Research Journal (SMS) is an open access peer-reviewed journal that aims to share and discuss issues and research results. This journal is published by Faculty of Economics, Batanghari University. This journal publishes scientific articles on research results and ...