Manajemen Kreatif Jurnal
Vol 1 No 1 (2023): Februari: Manajemen Kreatif Jurnal

Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop

Bernadeta Wahyu Astri Pratita (Widya Karya Catholic University, Malang)

Article Info

Publish Date
23 Jan 2023

Abstract

Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.

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Journal Info
Manajemen Kreatif Jurnal
Website

Abbrev

makreju

Publisher

Sekolah Tinggi Ilmu Ekonomi Trianandra

Subject

Decision Sciences, Operations Research & Management

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...