Khidmatuna: Journal of Research and Community Service
Vol 1 No 1 (2022): On Progress

Pengaruh Pengalaman Wisatawan Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Di Pantai Tanjung Bias

Salma Sabrina (Unknown)
Sulhaini (Universitas Mataram)
Dwi Putra Buana Sakti (Universitas Mataram)



Article Info

Publish Date
25 Oct 2022

Abstract

This study aims to determine the effect of Tourist Experience and Destination Image on Revisit Interests. The type of research used in this research is associative research with a quantitative approach. The data collection method used is a survey sample using primary data collected directly from respondents using questionnaires. The population in this study were respondents aged over 17 years, and had made at least one visit, with a sample of 60 (sixty) respondents. Sampling using non-probability sampling with purposive sampling method, namely the determination of the sample with certain considerations. The data analysis tool used is Multiple Linear Regression using SPSS version 2.8. The results of data analysis show that: (1) Tourist experience has a positive and significant effect on revisit interest 0.032 < 0.05. (2) Destination image has a positive and significant effect on revisit interest 0.019 < 0.05.

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Journal Info

Abbrev

khidmatuna

Publisher

Subject

Humanities Social Sciences

Description

Khidmatuna follows the high standards of peer review. This journal focuses on Research and community service in the fields of Science, Education, Social Affairs, Politics, Economics, Linguistics, Tourism and Technology. This journal has an open "character" and contributes to the results of research ...