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How do Entrepreneurial Human Resource Practices Determine Small Firms’ Performance? Sulaimiah, Sulaimiah; Sulhaini, Sulhaini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 3 (2016): December 2016 - March 2017
Publisher : Universitas Prasetiya Mulya

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Abstract

This study examines the effects of entrepreneurial human resource practices on market-oriented behaviour, relational capability, and business performance at small-sized firms. For the purpose of the study, a survey was carried out for two different product types, namely handi crafts and food/drink, and sample firms were purposively selected. Interestingly, the findings suggest that, though practices may not directly improve firms’ performance, implementing practices characterised by entrepreneurial orientation is a start for high performance as market oriented behaviour and relational capability moderate the effects. The practices stimulate employees’ mind-sets, shaping their behaviour and willingness to find new ways of doing business and satisfying external customers. The implication of the study was that such practices should be designed to improve small firms’ market-oriented behaviour and relational capability for better business performance.Keywords: Entrepreneurial Human Resource Practices, Relational Capability, Market Orientation, Business Performance  https://doi.org/10.21632/irjbs.9.2.133-146 
Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions Sulhaini, Sulhaini; Dayani, Rahman; Sulaimiah, Sulaimiah; Rusdan, Rusdan
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers admiration for foreign brands and willingness to pay more for foreign brands. As its sample, this study used students of the University of Mataram, with data collected in a classroom setting following the end of lectures using a carefully developed instrument that was carefully developed and tested through a stepwise procedure. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers willingness to pay more for foreign brands. Nonetheless, they do indirectly affect consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two studied constructs. Consumer global orientation and the inferior image of local brands nurture consumers positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. The paper also conceptualizes consumer global orientation and provides important managerial and recommendations for future research.Keywords: Consumer global orientation, inferior image of local brands,foreign brand admiration https://doi.org/10.21632/irjbs.11.2.81-92
The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality Sulhaini, Sulhaini; Mulyono, Lalu Edy Herman
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

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Abstract

UNDERSTANDING THE INTERRELATIONSHIPS AMONG RISK BEHAVIOUR, LEARNING AND MARKET ORIENTATIONS IN INTERNATIONAL BUSINESS RELATIONSHIPS ., Sulhaini
Journal of Management and Business Vol 10, No 1 (2011): MARCH 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.784 KB) | DOI: 10.24123/jmb.v10i1.177

Abstract

This paper aims to provide understandings on the interrelationships among risk behaviour, learning orientation and market orientation and business relationship development. This paper was developed based on a qualitative study of six British firms exporting to the Indonesian market. Data was collected through a series of in-depth interviews carried out in UK and Indonesia. The finding was established through a hermeneutic process. The exploration provides an understanding that risk behaviour, learning and market orientations are interrelated and they explain the fluctuation of relationship elements and thus the development of relationship between the British exporters and Indonesian Importers. Learning orientation has a greater role as it also influences the development through market orientation and risk behaviour. The discussion suggests that a company with a better learning orientation will have a better market orientation, become a risk taker and a better ability to develop business relationships.
FOREIGN BRAND ADMIRATION AMONG YOUNG CONSUMERS IN INDONESIA Sulhaini*, Sulhaini; Sagir*, Junaidi; Sulaimiah*, Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer?s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country?s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47
ANALISIS PENCIPTAAN NILAI BERSAMA (VALUE CO-CREATION)DI PT GERBANG NTB EMAS Sugiharto, Guruh; Sulhaini, Sulhaini; Saufi, Akhmad
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 6, No 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v6i2.132

Abstract

Sales of products achieved by PT Gerbang NTB Emas were not yet optimal. There weresome consumer obstacles and complaints that were occur. Among them were lack of production machineries and skilled manpower, quality of goods under specification and production time is not maximized. One way that can be done is to optimize value creation between consumers and producers. Value created together is expected to provide benefits for both parties. In this study aimed to analyze the process of value co-creation that occurs between the company (PT GNE) and its customers. The research method used is qualitative approach with data collection through interview, observation and documentation. The number of interviewees was five employees and one consumer. The collected data were analyzed with content analysis using NVivo software. The result of this research is that value co-creation at PT GNE can be explained through dialogue, access, risk management and transparency. Value can be interpreted as product innovation, service and strategic policy. By knowing these aspects, the company can maximize value creation along with consumers. The company gets sales profits and the consumer gets the desired product.  Keywords: value, co-creation, dialogue, access, risk assessment, transparency, product innovation, service, strategic policy
PEMBENTUKAN PAKET WISATA BERKELANJUTAN PADA KELOMPOK SADAR WISATA DESA BUKIT TINGGI KECAMATAN GUNUNGSARI Sulhaini Sulhaini; Rusdan; Rahman Dayani
Jurnal Abdi Insani Vol 6 No 3 (2019): Jurnal Abdi Insani Universitas Mataram
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v6i3.244

Abstract

Salah satu daya tarik wisata yang sedang tumbuh dan banyak tersebar di Indonesia adalah Desa (Kampung) Wisata yang perkembangannya cukup pesat dan menjadi perhatian banyak pihak. Perkembangan desa wisata memerlukan pendekatan yang melibatkan partisipasi aktif masyarakat lokal guna mendorong ekonomi produktif yang dilakukan oleh masyarakat sendiri. Namun, masih banyak kegiatan pariwisata di perdesaan cenderung mengeksploitasi sumber daya yang ada secara serampangan dan hanya mengejar jumlah kunjungan wisatawan dan akhirnya pengembangan desa wisata justru merusak sumber daya perdesaan terutama dalam jangka panjang. Oleh karena itu, tujuan kegiatan pengabdian kepada masyarakat ini adalah meningkatkan kreativitas Pokdarwis Desa Bukit Tinggi, meningkatkan wawasan kepariwisataan Pokdarwis Desa Bukit Tinggi, dan meningkatkan Jiwa Wirausaha Pokdarwis Desa Bukit Tinggi. Metode yang digunakan dalam kegiatan ini melakukan diskusi kelompok terpusat (FGD), kedua, observasi lokasi ke seluruh obyek atau spot-spot wisata yang akan ditawarkan, ketiga, pendampingan penyusunan paket-paket wisata. Selanjutnya, penyuluhan kepariwisataan yang berkelanjutan dan manajemen bisnis pariwisata. Terakhir, pendampingan penerapan paket wisata yang telah dibuat selama dua bulan.
Pelatihan dan Pendampingan Usaha di Kelompok Pengolahan dan Pemasar Hasil Perikanan (POKLAHSAR) di Dusun Lokok Rangan, Kecamatan Kayangan, Kabupaten Lombok Utara Sulaimiah Sulaimiah; Santi Nururly; Sulhaini Sulhaini; Djoko Suprayetno
Jurnal Gema Ngabdi Vol. 2 No. 1 (2020): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v2i1.45

Abstract

North Lombok Regency is the most affected area due to the sequential earthquake that occurred in July 2018 on the island of Lombok. Therefore, the purpose of community service activities is to provide training and business assistance to communities that have an impact on earthquakes. The location is addressed to the Sedayu Putri Fisheries Processing and Marketers Group (POKLAHSAR) on Lokok Rangan Hamlet, Kayangan District, North Lombok Regency. The training provided on entrepreneurship and business management to produce a variety of food products from marine fish, such as shredded meat, fish bone crackers and fish bone sticks from the utilization of fish bone waste. Next to provided training on marketing and finance. The method used by lectures, consultation and assistance. Activities will be carried out from May 2019 to November 2019. The results of the activities of group members are able to produce shredded fish products, fish bone crackers and fish sticks. Expected result is the participants rose again to produce a variety of processed products from the sea acquired knowledge about the importance of packaging, used social media for broad marketing, and made financial report. Participants got back up from adversity and generated income to improve their welfare.
Pelatihan Dan Penampingan Pengolahan Rumput Laut Dan Hasil Laut Menjadi Aneka Kuliner Pada Nelayan di Desa Labuhan Haji Kabupaten Lombok Timur Sulaimiah Sulaimiah; Santi Nururly; Sulhaini Sulhaini
Jurnal Gema Ngabdi Vol. 3 No. 1 (2021): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v3i1.129

Abstract

This community service aims to improve the welfare of the community, especially in the coastal areas of Labuhan Hajj village who work as fishermen, as an area that is included in the category of underprivileged areas, this area needs touches that can improve the welfare of its people by optimizing the potential that exists in the village. namely seaweed and its sea products which are quite large. This century, named Kobe Molek, this time, how to cultivate the existing potential to make various culinary delights that can be liked by many people with various attractive forms, affordable prices and can be found in many places. One of the potentials of this area is processing sea rumpu into snacks that they like, having a distinctive taste, such as seaweed lunkhead, seaweed pilus cake, grass grass and so on, while ordinary fish is made of long-lasting shredded with a tantalizing taste and pamper the tongue of culinary lovers . as well as the form of packaging that makes consumers' eyes fixed and of course at a price that does not drain a lot of pockets. The village's huge potential requires high creativity so that it can be accepted by the community and able to compete among other entrepreneurs. This community creativity needs to be supported by training such as product processing, packaging and marketing and what is no less important is financial management.  This training is carried out in coordination with related agencies such as the social service, the trade office to be able to provide guidance and direction as well as provide assistance starting from training in production, packaging and sales. The container in the community called Kobe Molek is a container for fishermen's wives who are concerned about cultivating the potential of the village, namely seaweed and its fish products that process it into culinary according to the wishes of consumers. This product is marketed around the village and trying to be marketed through social media, such as Facebook, Instagram, whatshapp, with the hope that the products can be sold more widely and participate in exhibitions conducted by related agencies.