Pena Dimas: Jurnal Pengabdian Masyarakat
Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat

STRATEGI PROMOSI DIGITAL MARKETING WISATA RAFTING GUNA MENINGKATKAN POTENSI DESA WISATA

Dewi Diah Fakhriyyah (Unisma)
Daimatul Munawaroh (Unknown)
Diah Utami (Unknown)
Dita putri (Unknown)
Fadhila Khoirun Nisa' (Unknown)
Fadhila Nur Khaliza (Unknown)
Fandi Ahmad (Unknown)
Farradina Farradina (Unknown)
Ferlika Ferlika (Unknown)
Jacky Jaffan (Unknown)
Muhammad Maimun (Unknown)
Muhammad Mudzakir (Unknown)



Article Info

Publish Date
25 Sep 2022

Abstract

Banyu Rancang Rafting Tour which is located in Torongrejo Village, Batu City is experiencing problems in promoting tourism. This is the background for conducting socialization activities and marketing practices both through print and digital marketing media. Activities are carried out using socialization, training and mentoring methods. The socialization material is about digital marketing which is currently a trend to expand market potential. Then the training is carried out by practicing making banner designs and tourism promotion brochures which can later be printed and can also be uploaded on social media. Next is to create a Tiktok social media account and create video content to be uploaded on Tiktok social media accounts, as well as Facebook and Instagram that have been previously owned. The result of this activity is the addition of social media accounts from Banyu Rancang Rafting, namely Tiktok accounts, tourism promotional content videos, brochures both printed and online, as well as banners installed in various strategic places.

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Journal Info

Abbrev

PENADIMAS

Publisher

Subject

Religion Economics, Econometrics & Finance Education Public Health Social Sciences

Description

Pena Dimas is a scientific multidisciplinary community service journal published by the Faculty of Economics and Business, Islamic University of Malang. Pena Dimas Journal publishes journals twice a year, in April and October. Pena Dimas Journal is a journal that has a main focus on the development ...