Jurnal Ekonomi, Bisnis, dan Akuntansi
Vol 21, No 3 (2019)

PENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT

Mely Rahmawati (Unknown)
Sri Murni Setyawati (Unknown)
Nur Choirul Afif (Unknown)

Article Info

Publish Date
04 Oct 2019

Abstract


Copyrights © 2019




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Journal Info
Jurnal Ekonomi, Bisnis, dan Akuntansi
Website

Abbrev

jeba

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Bisnis, dan Akuntansi is a journal published four times a year, designed to accommodate research articles in the field of management, which are mainly about (but not limited to) Human Resources, Marketing, Finance, Operational and Strategic ...