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All Journal Jurnal Ekonomi, Bisnis, dan Akuntansi
Mely Rahmawati
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Economics, Econometrics & Finance

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PENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT Mely Rahmawati; Sri Murni Setyawati; Nur Choirul Afif
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 21, No 3 (2019)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.756 KB) | DOI: 10.32424/jeba.v21i3.1375

Abstract

Co-Authors Nur Choirul Afif Sri Murni Setyawati