Jurnal Ekonomi, Bisnis, dan Akuntansi
Vol 21, No 3 (2019)

PERAN CITRA MEREK DALAM MEMEDIASI INOVASI PRODUK TERHADAP LOYALITAS MEREK PENGGUNA SMARTPHONE SAMSUNG DI PURWOKERTO

Diyah Trimaryani (Unknown)
Ade Banani (Unknown)
Refius Pradipta Setyanto (Unknown)

Article Info

Publish Date
04 Oct 2019

Abstract


Copyrights © 2019




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Journal Info
Jurnal Ekonomi, Bisnis, dan Akuntansi
Website

Abbrev

jeba

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Bisnis, dan Akuntansi is a journal published four times a year, designed to accommodate research articles in the field of management, which are mainly about (but not limited to) Human Resources, Marketing, Finance, Operational and Strategic ...