Jurnal Ekonomi, Bisnis, dan Akuntansi
Vol 24, No 3 (2022)

PERAN MEDIASI BRAND TRUST PADA PENGARUH PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA UNTUK KULIAH DI UNIVERSITAS PERADABAN

Umar Seno Bayu Aji (Unknown)
Siti Zulaikha Wulandari (Unknown)
Nur Choirul Afif (Unknown)

Article Info

Publish Date
01 Sep 2022

Abstract


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Journal Info
Jurnal Ekonomi, Bisnis, dan Akuntansi
Website

Abbrev

jeba

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Bisnis, dan Akuntansi is a journal published four times a year, designed to accommodate research articles in the field of management, which are mainly about (but not limited to) Human Resources, Marketing, Finance, Operational and Strategic ...