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All Journal Jurnal Bisnis dan Ekonomi Economic Journal of Emerging Markets Performance Jurnal Ekonomi, Bisnis, dan Akuntansi
Siti Zulaikha Wulandari
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Economics, Econometrics & Finance Education

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COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK Suliyanto Suliyanto; Siti Zulaikha Wulandari; Weni Novandari
Economic Journal of Emerging Markets Volume 2 Issue 2, 2010
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v2i2.2304

Abstract

Batik Purbalingga has a promising role to increase society’s welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D22
ANALISIS KINERJA PRODUK UKM BATIK BANYUMAS DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN OF CUSTOMER VALUE’S (PGCV) INDEX Weni Novandari; Sri Murni Setyawati; Siti Zulaikha Wulandari
Jurnal Bisnis dan Ekonomi Vol 18 No 2 (2011): VOL. 18 NO. 2 SEPTEMBER 2011
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

This study was aimed to determine the product performance of SME products Banyumas batik and identify SME Banyumas Batik’s approach in order to improve their product’s quality based on consumers’ sight. The analysis tools used in this research are Importance Performance Analysis which is used to measure product attribute’s expectations and performance from the consumer point of view and also PGCV Index (Potential Gain of Customer Value's Index) which is used to determine the priority scale of Banyumas batik performance improvements. The results showed that 1) Batik Banyumas’s performance is good from consumer’s perception,shown by the average level value of compatibility between consumer expectations and product performance of 99.32%, that means 99.32% product performance already fulfill consumers’ expectation. 2) There are six indicators of product quality that already meets consumer’s expectations which are product’s quality price level, the diversity of colors, color quality, the diversity of designs / patterns, unique designs / motifs and quality raw material. 3) There are 5 indicators of product quality that need to be improved in Banyumas batik’s quality based on priority scale which are ,fineness of batik, the completeness of product packaging information (brand, manufacturer address, batik name, way of maintenance, etc.), packaging design, color and brand of product packaging.Key words: SME batik product performance, importance performance analysis, PGCV Index (potential gain of customer value's index)
SHOPPING ORIENTATION : SEBUAH PENDEKATAN MEMPREDIKSI MINAT BELI Retno Kurniasih; Tiladela Luhita; Siti Zulaikha Wulandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.784 KB) | DOI: 10.20884/1.jp.2019.26.1.1418

Abstract

Perkembangan bisnis harus disikapi secara berbeda oleh setiap pihak. Bagi konsumen, maraknya bisnis baru yang muncul semakin menguntungkan mereka, tetapi bagi pemasar pertumbuhan bisnis bisa menjadi bencana karena semakin ketatnya persaingan. Oleh karena itu pemasar harus memahami apa yang menjadi motivasi atau mendorong niat beli konsumen dan melakukan keputusan pembelian. Saat ini perkembangan bisnis batik di Indonesia sangat pesat. Pemasar batik diharuskan pintar mengolah strategi untuk bertahan di pasar, salah satunya adalah dengan mempelajari motivasi belanja konsumen. Motivasi, atau lebih dikenal dengan orientasi belanja diyakini memiliki pengaruh terhadap niat beli konsumen. Penelitian ini menggunakan 100 orang konsumen batik di Purwokerto dan sekitarnya dan regresi berganda sebagai alat analisis. Hasilnya, dari enam variabel orientasi belanja, terbukti bahwa kualitas produk dan belanja impulsif memiliki pengaruh positif terhadap minat beli konsumen.
PENGARUH WORKPLACE FRIENDSHIP DAN WORKPLACE WELL BEING TERHADAP EMPLOYEE PERFORMANCE YANG DIMEDIASI OLEH EMPLOYEE ENGAGEMENT Nindita Rizki; Siti Zulaikha Wulandari; Ade Irma Suryani
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 3 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.98 KB) | DOI: 10.32424/jeba.v23i3.2858

Abstract

Aspek Religiusitas Dalam Keputusan Pembelian Produk Halal (Studi tentang labelisasi halal pada produk makanan dan minuman kemasan) Dwiwiyati Astogini; Wahyudin Wahyudin; Siti Zulaikha Wulandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 13, No 1 (2011)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.182 KB) | DOI: 10.32424/jeba.v13i1.345

Abstract

ABSTRACTReligiosity is one's religion appreciation concerning the symbols, beliefs, values and behaviors that are driven by spiritual forces. Indonesian consumer behavior in products purchasing decisions, also can be considered as a part of activities related to the religiosity. This study aims to determine the influence of Religiosity on halal product purchasing decisions, and examine the most influential religiosity dimension on purchase decisions of packaging food and beverages, as well as consumer perception of MUI’s halal logo and company’s halal logo. Target population in this study is consumers in Purwokerto, which is buying packaging food and beverages and aged over 15 years and make a purchase decision based on his own. Samples of the 100 respondents obtained by accidental sampling method. This study used five Religiosity dimension proposed by Stark and Glock as independent variables : Ritual, Ideological, Intellectual, experience and Consequences Dimensions. The dependent variable is consumer purchasing decisions of packaging of food and beverages. By using multiple regression analysis showed that Religiosity has no effect on consumer purchasing decisions of packaging food and beverages and Consequences Dimension is the most influential religiosity dimension. Also note that most consumers believe both LPPOM-MUI halal logo and halal logo issued by the company. Keywords: Religiosity, Consumers decision, Halal Food and Beverages
PERAN MEDIASI BRAND TRUST PADA PENGARUH PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA UNTUK KULIAH DI UNIVERSITAS PERADABAN Umar Seno Bayu Aji; Siti Zulaikha Wulandari; Nur Choirul Afif
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 3 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.791 KB) | DOI: 10.32424/jeba.v24i3.3351

Abstract

Co-Authors Damayanti, Elok Dwiwiyati Astogini Nindita Rizki Nur Choirul Afif Retno Kurniasih Sri Murni Setyawati Suliyanto Suliyanto Tiladela Luhita Umar Seno Bayu Aji Wahyudin Wahyudin Weni Novandari