An Nuqud: Journal of Islamic Economics
Vol 1 No 2 (2022): AN NUQUD

STRATEGI PEMASARAN SMK CIPTA MANDIRI PAMIJAHAN DALAM PERSPEKTIF TEORI BAURAN PEMASARAN DAN MARKETING SYARIAH

Misno (Institut Agama Islam Sahid Bogor)
Hasbi Ash-Shidiqie (Institut Agama Islam Sahid Bogor)
Soleh (Institut Agama Islam Sahid Bogor)



Article Info

Publish Date
28 Jul 2022

Abstract

This research was conducted to determine the extent to which Marketing Mix Theory and Sharia Marketing play a role in the marketing carried out by SMK Cipta Mandiri. This research uses qualitative methods of phenomenology and normative legal studies, namely looking at the events that exist at SMK Cipta Mandiri in terms of marketing and analyzing the concept of marketing mix theory and its sharia perspective.The research results show that SMK Cipta Mandiri has implemented a marketing mix theory and in a sharia perspective in conducting marketing practices when looking for new student candidates such as Product, Price, Place, Promotion, Process, Physical Evidence and People and all of them have run according to sharia, which is prohibited. Commit fraud, take the rights of others vanity, and are not gharar

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Journal Info

Abbrev

annuqud

Publisher

Subject

Religion Economics, Econometrics & Finance

Description

Journal of Islamic Economics An Nuqud: Jurnal Manajemen Bisnis Syariah merupakan peer review jurnal yang diterbitkan oleh Program Studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Ummul Quro Al-Islami Bogor. adalah jurnal penelitian dalam disiplin ilmu Bisnis dan ekonomi ...