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This Author published in this journals
All Journal An Nuqud: Journal of Islamic Economics
Soleh
Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance

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STRATEGI PEMASARAN SMK CIPTA MANDIRI PAMIJAHAN DALAM PERSPEKTIF TEORI BAURAN PEMASARAN DAN MARKETING SYARIAH Misno; Hasbi Ash-Shidiqie; Soleh
AN NUQUD Vol 1 No 2 (2022): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1388.355 KB) | DOI: 10.51192/annuqud.v1i2.357

Abstract

This research was conducted to determine the extent to which Marketing Mix Theory and Sharia Marketing play a role in the marketing carried out by SMK Cipta Mandiri. This research uses qualitative methods of phenomenology and normative legal studies, namely looking at the events that exist at SMK Cipta Mandiri in terms of marketing and analyzing the concept of marketing mix theory and its sharia perspective.The research results show that SMK Cipta Mandiri has implemented a marketing mix theory and in a sharia perspective in conducting marketing practices when looking for new student candidates such as Product, Price, Place, Promotion, Process, Physical Evidence and People and all of them have run according to sharia, which is prohibited. Commit fraud, take the rights of others vanity, and are not gharar
Co-Authors Hasbi Ash-Shidiqie Misno