Jurnal Cendekia Ilmiah
Vol. 2 No. 6: Oktober 2023

Tourism Attractiveness in Improving Re-visit Decisions through the Destination Image, Accessibility and Word of Mouth

Nanini Diva Malinka (Universitas Asa Indonesia)
Darwin Raja Unggul Saragih (Universitas ASA Indonesia)

Article Info

Publish Date
27 May 2023

Abstract

This study aims to determine the impact of destination image, accessibility, and word-of-mouth on local and international tourists' decision to revisit the Bogor Zoological Museum. For the study's analysis, 250 individuals who had visited the Bogor Zoological Museum on multiple occasions were selected at random and assigned a number. The data collection method is a Likert-scale questionnaire. This analysis employs multiple linear regression with SPSS version 25 to conduct validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, linearity tests, t-tests, f-tests, and coefficient and determination analysis. The decision to revisit the Bogor Zoological Museum is significantly influenced by the destination's image, its accessibility, and positive word-of-mouth, according to research.

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Journal Info
Jurnal Cendekia Ilmiah
Website

Abbrev

J-CEKI

Publisher

CV ULIL ALBAB CORP

Subject

Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu ...