Jurnal PkM MIFTEK
Vol 3 No 2 (2022): Jurnal PkM MIFTEK

Pengembangan UMKM Melalui Peningkatan Pengetahuan Masyarakat Terhadap Proses Produksi dan Pemasaran

Asep Deddy Supriatna (Institut Teknologi Garut)
Shofwan Dzaki Naufal (Institut Teknologi Garut)
Muhammad Bintang (Institut Teknologi Garut)
Asri Indah Pertiwi (Institut Teknologi Garut)
Siska Nuraeni (Institut Teknologi Garut)
Shalma Amelia (Institut Teknologi Garut)
Lina Herlina (Institut Teknologi Garut)
Mohamad Jefry Arianto (Institut Teknologi Garut)
Rizky Mutaqien (Institut Teknologi Garut)
Anas Nasrulloh (Institut Teknologi Garut)
Ayu Nur Isti Ajijah (Institut Teknologi Garut)
Tegar Hanafi Jembar (Institut Teknologi Garut)
Iqbal Abdussalam (Institut Teknologi Garut)
Difa Eka Aliansyah (Institut Teknologi Garut)
Reynaldi Fahreza (Institut Teknologi Garut)
M. Galuh Fajar Rohimat (Institut Teknologi Garut)
Sandy Rustandy (Institut Teknologi Garut)
Hadi Alamsyah (Institut Teknologi Garut)
Ayu Lestari (Institut Teknologi Garut)
Galant Ababil Haqti Diningrat (Institut Teknologi Garut)

Article Info

Publish Date
24 May 2023

Abstract

The majority of MSME actors in Sukamenak Village have mostly elementary and junior high school education so they can be categorized as having low education. This has an impact on increasing production and marketing capacity. The main problem in marketing knowledge starts with MSME players, especially Papandak coffee and palm sugar, who only market their products without advertising support, both traditionally and digitally. The Digital Literacy Seminar training program regarding increasing MSME marketing aims to increase the capacity of MSME actors in marketing products and improve the quality of marketing knowledge. The methodology used is the ICT Volunteer Integration methodology, where the implementation method uses the offline method. The results achieved were by increasing the knowledge of MSME actors in product marketing so as to help increase the marketing capacity of MSMEs for Papandak coffee and palm sugar.

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Journal Info
Jurnal PkM MIFTEK
Website

Abbrev

miftek

Publisher

Institut Teknologi Garut

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal PkM MIFTEK (Manusia, Infrastrukur, Informasi, dan Teknologi) mempublikasikan hasil Pengabdian kepada Masyarakat terkait penerapan ilmu pengetahuan dan teknologi dalam kegiatan pengembangan sumber daya manusia dan infrastruktur, serta pemanfaatan informasi dan teknologi yang dilaksanakan oleh ...