Jurnal Pendidikan Tata Niaga (JPTN)
Vol 11 No 1 (2023)

PENGARUH BRAND AMBASSADOR IKATAN CINTA TERHADAP KECERDASAN SPASIAL DALAM MEMBUAT KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE OLEH REMAJA DI JAWA TIMUR

Inggrit Aulia Wati Hasanah (Unknown)
Arrum Wizarotul Maliyah (Unknown)
Naufal Alif Kusuma Wardhana (Unknown)
Adrian Maulana Dahlan (Unknown)
Dwi Yuli Rakhmawati (Unknown)

Article Info

Publish Date
30 Apr 2023

Abstract

This study aims to determine the effect of the brand ambassador of the Ikatan Cinta Association in East Java on the Shopee marketplace with spatial intelligence variables in purchasing decisions, psychological factors, and Ikatan Cinta player interactions. Sampling in this study used a sampling method using google form. The number of samples used using the Kerlinger and Lee approach as many as 30 respondents. Data analysis used multiple linear analysis with SPSS version 20. The results of this study indicate that the brand ambassador of the Ikatan Cinta consisting of spatial intelligence variables in making purchasing decisions, psychological factors, and regression of Ikatan Cinta, has a negative effect on purchasing decisions in the Shopee marketplace.

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Journal Info
Jurnal Pendidikan Tata Niaga (JPTN)
Website

Abbrev

jptn

Publisher

Universitas Negeri Surabaya

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran ...