Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Vol 2 No 2 (2023): Vol 2 No 2 (2023): Vol 2 No 2 (2023): Mei: Jurnal Sosial Humaniora dan Pendidikan

STRATEGI BERTAHANNYA WARUNG KELONTONG DALAM GEMPURAN MARKET MODERN

Yohanna Meilani Putri (Universitas Jember)
Rica Agatha (Universitas Jember)
Reefadhinta Novta Amelia (Universitas Jember)



Article Info

Publish Date
25 May 2023

Abstract

The development of the times has brought the transition of the traditional era to modern. The existence of grocery stalls is synonymous with small businesses that provide consumers' daily needs at affordable prices. The existence of modern retail that mushroomed like a large market caused competition to threaten the existence of traditional retail. More and more large markets are also taking advantage of the era of technology and social media so that they are involved as online markets. The onslaught of the times and the advancement of modern retail has caused grocery stalls that are friendly to the community to be threatened. Although it varies in order to meet the needs of the community, it certainly creates negative and positive sides, especially for grocery stalls so that it requires various strategies to survive and develop at this time.

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Journal Info

Abbrev

inovasi

Publisher

Subject

Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

INOVASI:Jurnal Sosial Humaniora dan Pendidikan adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra. Bidang kajian dalam jurnal ini termasuk linguistik, sastra, filsafat, psikologi, hukum, pendidikan, sosial dan studi budaya. Jurnal ...