JAIA - Journal of Artificial Intelligence and Applications
Vol. 2 No. 2 (2022): JAIA - Journal of Artificial Intelligence and Applications

Product Classification Based on Categories and Customer Interests on the Shopee Marketplace Using the Naïve Bayes Method

Muhammad Oase Ansharullah (STMIK Amik Riau)
Wirta Agustin (STMIK Amik Riau)
Lusiana (STMIK Amik Riau)
Junadhi (STMIK Amik Riau)
Susi Erlinda (STMIK Amik Riau)
Fransiskus Zoromi (STMIK Amik Riau)



Article Info

Publish Date
06 Jun 2023

Abstract

Marketplace is an electronic product marketing platform that brings together many sellers and buyers to transact with each other. The large variety of products sold on Shopee is one of the reasons this application is in great demand by all walks of life. However, the weakness of the large variety of products sold in a marketplace causes buyers who have no potential to buy these products. To overcome this problem, it is necessary to do a classification to determine which products are most in demand by customers. Product categories consist of: Clothing, Beauty Products, Daily Goods, Electronics, and Accessories. The classification method used is Naïve Bayes and the software used is WEKA. The next data collection is done by distributing questionnaires to the existing customers on social media namely, Whatsapp and Instagram, the distribution of the questionnaire is conducted through Google form. There are 90 questionnaires that will be distributed in this study. Some of the indicators asked in the questionnaire namely, do you like shopping online? And what marketplaces are commonly used. These results will be the training data. Interest categories are divided into 4 categories, namely: Very interested, Interested, Not interested, Very not interested. The results obtained in this study are clothing products (72 respondents) are products that are in great demand, daily goods products (7 respondents) are products of interest, beauty and electronic products (5 respondents) are products that are not in demand, and accessories (1 respondents ) is a product that is not very attractive to customers on the Shopee marketplace

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Journal Info

Abbrev

JAIA

Publisher

Subject

Computer Science & IT

Description

This journal publishes research results in the form of research articles, literature studies and articles in the form of concepts and policies in the field of computers in general: Machine Learning and Deep Learrning Clustering and Classification Prediction Document Mining and Text Mining Sentiment ...