Jurnal Manajemen & Keuangan
Vol 12 No 1 (2023): JURNAL MANAJEMEN DAN KEUANGAN

Pengaruh Program KUR dan BLT terhadap Kinerja UMKM dengan Strategi Diferensiasi sebagai Variabel Mediasi

Irma Suryani (Satya Wacana Christian University)
Maria Rio Rita (Satya Wacana Christian University)

Article Info

Publish Date
31 May 2023

Abstract

This study aims to examine the impact of the Kredit Usaha Rakyat (KUR) and Bantuan Langsung Tunai (BLT) programs on the performance of MSMEs through differentiating mediation strategies. This study involved SMEs in Salatiga City using a purposive sampling method to purchase samples. Data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The reported findings are that the KUR and BLT programs have a significant positive effect on the differentiation strategy and also on the performance of MSMEs. It is also proven that differences in strategy mediate the effect of the KUR and BLT programs on MSME performance. This can be a reference for MSME actors to increase capital in a business by wisely using the KUR and/or BLT programs to support the implementation of a differentiation strategy to improve operations.

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Journal Info
Jurnal Manajemen & Keuangan
Website

Abbrev

jmk

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Jurnal Manajemen & Keuangan merupakan wahana hasil penelitian dan telaah konseptual dalam bidang manajemen dan keuangan, diterbitkan sejak tahun 2012 dan terbit 2 kali setahun pada bulan Mei dan ...