Jurnal Manajemen & Keuangan
Vol 12 No 1 (2023): JURNAL MANAJEMEN DAN KEUANGAN

Citra Destinasi terhadap Kepuasan Pengunjung dan Niat Rekomendasi

Nuraini Khusnul Khotimah (Universitas PGRI Kanjuruhan Malang)
Rita Indah Mustikowati (Universitas PGRI Kanjuruhan Malang)
Iva Nurdiana Nurfarida (Universitas PGRI Kanjuruhan Malang)
Mohammad fakhruddin mudzakkir (Universitas PGRI Kanjuruhan Malang)

Article Info

Publish Date
31 May 2023

Abstract

This study focuses on studying how the image of a destination from tourists that appears is related to tourist satisfaction and subsequently has the intention to recommend the place to others. Destination imagery is studied through three components – cognitive, affective, and unique. Findings from 170 samples through surveys and distributing questionnaires both online and offline to visitors to Batu City tourism objects which are then processed using the SEM-pls 3.0 method. The results reveal that affective image affects tourist satisfaction and post-visit behavior; the cognitive component had a significant effect on all constructs, except recommendation intentions, while unique image also affected tourist satisfaction and post-visit behavior.

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Journal Info
Jurnal Manajemen & Keuangan
Website

Abbrev

jmk

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Jurnal Manajemen & Keuangan merupakan wahana hasil penelitian dan telaah konseptual dalam bidang manajemen dan keuangan, diterbitkan sejak tahun 2012 dan terbit 2 kali setahun pada bulan Mei dan ...