Journal of Management and Creative Business
Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business

Comparative Analysis of E-Commerce: Customer Satisfaction for Shopee and Tokopedia E-Service Quality

Ermawati Ermawati (Institut Studi Islam Sunan Doe)



Article Info

Publish Date
22 Apr 2023

Abstract

This research aims to find out how the comparison of e-commerce consumer satisfaction for e-service quality of Shopee and Tokopedia in Mataram city. This type of research is descriptive comparative. The population in this study were consumers of e-commerce Shopee and Tokopedia in the city of Mataram. The data collection method used is a survey sample. The samples used in this study were 43 samples. The sampling technique uses non-probability sampling techniques with a purposive sampling approach. Data collection techniques used were questionnaires and interviews. The measurement of consumer satisfaction uses the consumer satisfaction index (CSI), and to find out whether there is a significant difference in customer satisfaction on e-service quality of Shopee and Tokopedia, a paired sample t-test is used

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Journal Info

Abbrev

jmcbus

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, ...