Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Vol 1 No 1 (2021): Desember 2021

Strategi Pemasaran UMKM di Tengah Pandemi Covid-19

Rahayu Setianingsih (Universitas Muhammadiyah Riau)
Dwi Dewisri Kinasih (Universitas Muhammadiyah Riau)
Ikhbal Akhmad (Universitas Muhammadiyah Riau)
Rian Rahmat Ramadhan (Universitas Muhammadiyah Riau)
Mohammad Kenjiro (Unknown)
Ghani Firja Anshari (Unknown)
Vyrna Risky Denita (Unknown)



Article Info

Publish Date
12 Jan 2022

Abstract

The spread of the Corona Virus in various countries has an economic impact that needs to be anticipated by all countries, including Indonesia. Government policies regarding social distancing and physical distancing at the beginning of the emergence of Covid 19 and followed by government policies regarding Social Restrictions In general, MSMEs face problems, especially related to marketing issues and coaching patterns which are felt to be not optimal during the COVID-19 pandemic. The method of implementing this community service activity is carried out with two implementation methods, namely theory exposure and experience sharing. Alternative marketing strategies that can be carried out by MSME actors, such as selling their products in e-commerce such as shopee, tokopedia, Bukalapak, gojek, grab and so on. MSME actors can also market their products on social media such as Facebook, Instagram, or in WhatsApp groups.

Copyrights © 2021






Journal Info

Abbrev

ABDIMASSOSIORA

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora merupakan media publikasi hasil pengabdian kepada masyarakat oleh Dosen maupun mahasiswa terkait masalah Ekonomi, Pendidikan, dan Sosial dan Humaniora, yang mencakup disiplin ilmu yang luas, seperti: ...