Jurnal Keuangan dan Bisnis
Vol. 18 No. 1 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 1, Edisi Maret 2020

ANALISIS PENGARUH GAYA HIDUP PRIA METROSEKSUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION

Johan Gunady Ony (Unknown)
Lina . (Universitas Katolik Musi Charitas)

Article Info

Publish Date
01 Oct 2020

Abstract

The purpose of this reseach is to analyze the effect of Metrosexual Life Style to purchase’s decision of fashion. The population on this research are all of metrosexual man. Sample in this research using purposive sampling method, there are 50 metrosexual man. Data in this research are collected by questioner and analyze with a qualitative and quantitative method. Mean of clothes (3.85) is the highest than belt (3.74) and wallet (3.39). The result of this research shown that Activity (X1), Interest (X2) and Opinion (X3) of metrosexual man, simultantly and partially influence the purchase’s decision of fashion.

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Journal Info
Jurnal Keuangan dan Bisnis
Website

Abbrev

jkb

Publisher

Universitas Katolik Musi Charitas

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Keuangan dan Bisnis: Jurnal Keuangan dan Bisnis terbit secara berkala dua kali setahun yaitu bulan Maret dan Oktober. Jurnal Keuangan dan Bisnis bertujuan untuk menyediakan forum penyebaran aplikasi teori dan penelitian di semua bidang Ekonomi, Manajemen dan Akuntansi , termasuk tetapi tidak ...