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Lina .

Universitas Katolik Musi Charitas

Author-ID : 3603838

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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ANALISIS PENGARUH GAYA HIDUP PRIA METROSEKSUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION Johan Gunady Ony; Lina .
Jurnal Keuangan dan Bisnis Vol. 18 No. 1 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 1, Edisi Maret 2020
Publisher : Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v18i1.40

The purpose of this reseach is to analyze the effect of Metrosexual Life Style to purchase’s decision of fashion. The population on this research are all of metrosexual man. Sample in this research using purposive sampling method, there are 50 metrosexual man. Data in this research are collected by questioner and analyze with a qualitative and quantitative method. Mean of clothes (3.85) is the highest than belt (3.74) and wallet (3.39). The result of this research shown that Activity (X1), Interest (X2) and Opinion (X3) of metrosexual man, simultantly and partially influence the purchase’s decision of fashion.

RESILIENSI KELUARGA MELALUI PEMBERDAYAAN EKONOMI PERAN IBU DI MASA PANDEMI Ignasius Heri Satrya Wangsa; Agustinus Riyanto; Maria Josephine Tyra; Lina Lina; Johan Gunady Onny; Maria Ignasia Galuh Parwati
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05).

ANALISIS PENGARUH GAYA HIDUP PRIA METROSEKSUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION Johan Gunady Ony; Lina .
Jurnal Keuangan dan Bisnis Vol. 18 No. 1 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 1, Edisi Maret 2020
Publisher : Universitas Katolik Musi Charitas

The purpose of this reseach is to analyze the effect of Metrosexual Life Style to purchase’s decision of fashion. The population on this research are all of metrosexual man. Sample in this research using purposive sampling method, there are 50 metrosexual man. Data in this research are collected by questioner and analyze with a qualitative and quantitative method. Mean of clothes (3.85) is the highest than belt (3.74) and wallet (3.39). The result of this research shown that Activity (X1), Interest (X2) and Opinion (X3) of metrosexual man, simultantly and partially influence the purchase’s decision of fashion.

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