Jurnal Riset Ekonomi dan Akuntansi
Vol. 1 No. 2 (2023): JUNI : JURNAL RISET EKONOMI DAN AKUNTANSI

STUDI KAJIAN STRATEGI PROMOSI BISNIS PAKAIAN BERBASIS OFFLINE DAN ONLINE

Icha Tamara Tambunan (Universitas Pembangunan Panca Budi)
Sopyan Handoko (Universitas Pembangunan Panca Budi)
Nur Gita Sari (Universitas Pembangunan Panca Budi)
Andra Pribadi (Universitas Pembangunan Panca Budi)
Dewi Mahrani Rangkuty (Universitas Pembangunan Panca Budi)

Article Info

Publish Date
12 Jun 2023

Abstract

The increasingly fierce competition in the business world has made business people constantly innovate, including in terms of promoting the goods and / or services offered. Along with the times, the promotion of goods and / or services originally carried out through shops, markets or places of business that can be seen and visited directly by consumers can now be done via the internet network through marketplaces or social media. The COVID-19 pandemic that took place globally in 2019-2021 has further increased the role of the marketplace or social media in terms of promoting goods and / or services (online-based promotion). However, the promotion of goods and/or services both offline and online has its own advantages and disadvantages.

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Journal Info
Jurnal Riset Ekonomi dan Akuntansi
Website

Abbrev

JREA

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari Ekonomi, namun tidak terbatas pada topik berikut : Ekonomi , Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...