Jurnal Informasi Pengabdian Masyarakat
Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat

Upaya Peningkatan Branding Produk UMKM Es Cendol Berbasis Ekonomi Kreatif Melalui Foto Produk

Yogi Pratama Putra (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)
Ahmad Nidhom Mahyuddin (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)
Ari Widian Agustina (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)
Rena Arriva Dwi Nnisaul Hotimah (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)
Oktavia Pramastasari (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)
Stevi Putri Adolvina Baik (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)
Dewi Puspa Arum (Universitas Pembangunan “Veteran” Jawa Timur, Surabaya)

Article Info

Publish Date
17 May 2023

Abstract

MSMEs are the initial pillar of economic development in Indonesia, various efforts have been made by the government. The creative economy is a government program concept that aims to increase MSMEs in Indonesia. Product branding is part of innovation and creativity in increasing the value of a product. The purpose of this journal is to brand Cendol Suji UMKM products with a product branding strategy through product photos. This activity uses the method of observation, interviews, and the use of technology. MSME empowerment activities through product photo assistance starting from the product photoshoot process to the editing process. This is expected to provide new insights for MSME players to brand their products so they can compete in the free market.

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Journal Info
Jurnal Informasi Pengabdian Masyarakat
Website

Abbrev

jipm

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan ...